Zapier makes it easy to integrate Webhooks by Zapier with Clay - no code necessary. See how you can get setup in minutes.
A trigger is the event that starts your Zap—like a "Catch Raw Hook" from Webhooks by Zapier.
An action happens after the trigger—such as "Create Record in Table" in Clay.
Zapier seamlessly connects Webhooks by Zapier and Clay, automating your workflow.
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Triggers when a POST, PUT, or GET request is made to a Zapier URL. Gives the request body unparsed (max 2 MB) and also includes headers.
For AI agents & developers
Beyond Zap workflows. Call Webhooks by Zapier and Clay actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
Expose Webhooks by Zapier and Clay actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
Trigger Webhooks by Zapier and Clay actions from backend services, scripts, or agent code.
Install
# TypeScript / Node npm install @zapier/zapier-sdk
Run an action
import { createZapierSdk } from '@zapier/zapier-sdk';
const zapier = createZapierSdk();
await zapier.runAction({ /* webhook / clay action */ });There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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The average user takes less than 6 minutes to set up a Zap
When a POST, PUT, or GET request is made via Webhooks, Zapier automatically adds the received data as a new record in a Clay table. This helps simplify how updates across various systems are collected and managed, reducing manual entry and improving data consistency for better decision-making.
Business OwnerSet up Zapier to trigger whenever a webhook posts marketing analytics data, and pass that data to Clay, creating a unified record in real-time. This gives marketing teams a central view of metrics, reducing the need to jump between platforms and improving their ability to act on fresh insights quickly.
Marketing & Marketing OpsUse Zapier to capture sales-related webhook events (like a form submission or API-triggered update) and automatically add it to Clay as a new record. This streamlines sales data tracking, helps reduce data silos, and ensures teams can act on updates proactively.
Sales Ops
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Webhooks by Zapier and Clay
To set up a webhook that triggers actions in Clay, start by creating a new Zap in your Zapier account. Choose 'Webhooks by Zapier' as the trigger app and select the appropriate trigger event, such as 'Catch Hook' or 'Retrieve Poll'. Copy the generated webhook URL and use it to send requests from your application or service. Ensure you've configured the specific Clay action you desire, such as updating data entries.
Webhooks by Zapier offers several triggers for integration with Clay including 'Catch Hook', which waits for a new request to a unique URL, and 'Retrieve Poll', which regularly checks for new data. These options allow your application to notify Clay automatically when updates occur.
While using Webhooks by Zapier to send data to Clay, ensure that your payload size does not exceed our platform's limits. We recommend sending only necessary information within the defined constraints (usually around 1MB) to maintain optimal performance and avoid potential errors.
Yes, you can test your webhook setup using sample payloads in our editor. After setting up your desired triggers and actions between Webhooks by Zapier and Clay, send test requests via our platform to see real-time results before deploying them into production.
Start troubleshooting by checking your webhook URL configuration and ensuring it's correctly implemented in your service. Verify that the payload structure matches what you've specified during setup. Use our task history logs in Zapier for detailed insights into any errors or issues encountered.
In Clay, you can trigger various actions such as creating or updating records, sending notifications, or integrating further workflows based on incoming data from Webhooks. The flexibility of these actions allows dynamic responses according to each payload's content.
Currently, Webhooks by Zapier does not support direct scheduling of requests at specific times; however, you can pair it with other scheduling tools within Zapier like 'Schedule by Zapier' app to achieve timed execution before passing data onto Clay.
