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Zapier makes it easy to integrate Google Analytics 4 with Pipedrive - no code necessary. See how you can get setup in minutes.

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Google Analytics 4 logo
Google Analytics 4
Google Analytics 4 logo
Google Analytics 4
1. Choose trigger event
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Pipedrive
Pipedrive logo
Pipedrive
2. Choose action
Google Analytics 4 logo
1. Select the event
Setup
Test
Google Analytics 4 logo
Google Analytics 4
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Add Discount to Deal" in Pipedrive.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Pipedrive, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Google Analytics 4 triggers, actions, and search
    New Conversion Event

    Triggers when a new conversion event is created.

    Trigger
    Polling
    Try It
    • Measurement Display Name
      Required
    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search
    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event Name
      Required
    Action
    Write
    • Report Start Date
      Required
    • Report End Date
      Required
    • Date Name
      Required
    • Dimension
    • Comparison
    • Value
    • Metric
    • Comparison
    • Operation
    • Value
    • Offset
    • Limit
    • Currency
    • Keep empty rows
    • Return property quota
    Action
    Write
    • Stop on error
      Required
    • HTTP Method
      Required
    • URL
      Required
    • Query string parameters
    • Additional request headers
    • Body
    Action
    Write
    • Activity filter
      Required
    Trigger
    Polling
    Try It

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Practical ways you can use Google Analytics 4 and Pipedrive

Track new conversion events as leads in Pipedrive

When a new conversion event is created in Google Analytics 4, Zapier can automatically create a corresponding lead in Pipedrive. This helps the marketing team ensure no conversion is missed, improving lead tracking and increasing engagement opportunities.

Marketing & Marketing Ops
Try it
Log analytics data to Pipedrive projects

Automatically send analytics data from Google Analytics 4 to specific projects in Pipedrive to keep project stakeholders informed. Zapier makes it seamless to tie analytics performance with project milestones, boosting collaboration and transparency.

Project Management
Create deals from conversion events

Each time a conversion event occurs in Google Analytics 4, Zapier can create a deal in Pipedrive. This ensures real-time tracking of sales-related actions, improving deal pipeline visibility and speeding up sales processes.

Sales Ops

Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Pipedrive on the Zapier blog

Make work flow with AI

Level up your Google Analytics 4 to Pipedrive integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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About Google Analytics 4
Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.
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About Pipedrive
Pipedrive is sales pipeline and CRM software for deal makers. Get super-organized. Close deals in less time. iOS and Android apps let you take your pipeline with you anywhere.
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