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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate folk with Clay - no code necessary. See how you can get setup in minutes.

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folk
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folk
1. Choose trigger event
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Clay
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Clay
2. Choose action
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1. Select the event
Setup
Test
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folk
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Company Added" from folk.

Add your action

An action happens after the trigger—such as "Create Record in Table" in Clay.

You’re connected!

Zapier seamlessly connects folk and Clay, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Group
      Required
    Trigger
    Instant
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    • Group
      Required
    Trigger
    Instant
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    • Group
      Required
    Trigger
    Instant
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    • Group
      Required
    Trigger
    Instant
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    • Group
      Required
    • Custom field
      Required
    Trigger
    Instant
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    • Group
      Required
    Trigger
    Instant
    Try It
    • Group
      Required
    • Custom field
      Required
    Trigger
    Instant
    Try It
    • Group
      Required
    Trigger
    Instant
    Try It

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect folk and Clay to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate folk on the Zapier blog

Learn how to automate Clay on the Zapier blog

Make work flow with AI

Level up your folk to Clay integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Frequently Asked Questions about folk + Clay integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with folk and Clay

What is the primary purpose of integrating Folk with Clay?

Integrating Folk with Clay allows users to seamlessly automate tasks between their contact management and workflow automation tools. This integration enables the setup of triggers and actions, ensuring that information flows smoothly between both platforms without manual intervention.

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About folk
folk is the next generation CRM for teams
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CRM (Customer Relationship Management)
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App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
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About Clay
Clay is a simple spreadsheet interface, yet powerful automation platform that allows you to build internal tooling and automations to streamline your marketing, sales, and recruiting.
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