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Customer Story — Slate Magazine

Customer Story — Slate Magazine

Cómo Slate generó 2,000+ clientes potenciales y escaló la estrategia con agentes con tecnología de IA

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Leads generated

Más de 2000

AI-powered prospecting Agent identified thousands of qualified leads quickly in a single month, fueling sales pipeline growth.

Horas ahorradas

Más de 100

Content optimization, data wrangling, and research now run in the background, freeing up time for strategy.

Time saved

40+ hours

Content enrichment, formatting, and prep now run automatically, which accelerates campaign delivery and reduces lift.

Tamaño de la empresa

200-250

Industria

Medios de comunicación


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Slate is a digital magazine known for its sharp editorial voice.

“Our Zapier agent has generated over 2,000 leads in a single month. It's generated so many leads that we’re still working through them months later.”

— Andrew Harding, VP of Marketing and Content Partnerships at Slate

Automating content marketing tasks

Desafío

Follow-up tasks like SEO metadata, social copy, and video ideas were slowing down the content pipeline.

Solución

Zapier connects Google Sheets and ChatGPT to enrich blog content with SEO, social formats, and video outlines.

Resultados

Slate saves dozens of hours while increasing the quality and strategic impact of every post.


Generating leads at scale

Desafío

Manual prospecting couldn’t keep pace with demand for advertiser outreach.

Solución

An AI-trained Zapier Agent identifies and formats qualified leads, feeding them into Slate’s CRM tools.

Resultados

Over 2,000 qualified leads generated in just one month, with setup taking less time than doing it manually.


Cleaning data chaos

Al combinar 6,000+ integraciones con nuestras aplicaciones "By Zapier", puede automatizar todo lo que necesita, exactamente como lo necesita.

Desafío

Slate’s contact database was disorganized after years of use across platforms.

Solución

The “Data Wrangler” Agent pulls, reformats, and filters leads automatically for CRM upload.

Resultados

Legacy data cleanup now runs in the background, freeing time for strategic outreach.

“What used to be overwhelming is now scalable. I don’t have to choose between doing good work and doing a lot of it. With Zapier, I can do both.”

— Andrew Harding, VP of Marketing and Content Partnerships at Slate

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