Articles tagged "Data & analytics"

How to Set Up Google Analytics to Track Your Website

Google Analytics is a powerful tool for measuring your website's performance, but if you've never used it before, setting it up to track your website isn't exactly the most intuitive process.

How to Use Google Analytics

Google Analytics is a website analytics platform that lets you track and measure visits to your website, actions taken on your website, visitor demographics, and much more.

Collecting complex data? Here's how to automate it with Zapier

Whenever you need to handle complex information, such as payment information or signatures, a data collection tool will get the job done better than traditional form builders.

Spreadsheets aren't databases—stop using them like one

Sometimes a spreadsheet isn't enough. Sure, they're quick to create, but they have limits—and those limits have consequences.

How to automatically track your blog's traffic in a spreadsheet

At the beginning of every month, I spend the better part of a day pulling traffic stats for each piece of content on our blog and then analyzing those stats.

How to Add Google Analytics to Squarespace

Google Analytics is the ultimate dashboard for website owners, allowing you to watch pageviews in real-time or dive deep into demographic data. And you can add Google Analytics to any Squarespace website, though the option to do so is a little hidden.

In defense of making spreadsheets for fun

In August, I made a spreadsheet that simulates live baseball games. It was a desperate attempt to grab hold of some semblance of control over the disaster roulette that is this year. It was an act of blind curiosity, a one-time thing.

How to get started with data collection and analytics at your business

Using data well can have a huge impact on your bottom line. But with the increasing numbers of specialized products we're using to run our businesses, it's not easy to collect and keep track of all that data.

Turn Your Google Analytics Data into Actionable Tasks

Google Analytics is a powerful piece of software that monitors who's visiting your website and what they're doing when they get there.

How youthSpark Created an Automated System Without Developers

A leading innovator in the battle against human trafficking, Georgia's youthSpark transforms the lives of youths at risk for exploitation and abuse.