Connect Mailchimp and PostHog to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect Mailchimp to PostHog with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Mailchimp with PostHog - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.
Add your action
An action happens after the trigger—such as "Capture Event" in PostHog.
You’re connected!
Zapier seamlessly connects Mailchimp and PostHog, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Audience
- Status
Try ItTriggerPolling- Audience
- LinkRequired
- Track all links clicks
Try ItTriggerPolling- StoreRequired
Try ItTriggerPolling- Store
Try ItTriggerPolling
- Audience
- Trigger each time a subscriber opens an email
Try ItTriggerPolling- New Audience
Triggers when a new audience is added to your MailChimp accounts.
Try ItTriggerPolling - AudienceRequired
- Note_about_samples
Try ItTriggerInstant- AudienceRequired
Try ItTriggerInstant
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Mailchimp and PostHog
Send PostHog events to Mailchimp subscribers.
Automatically connect product analytics to marketing efforts. When an action is performed in PostHog, Zapier adds a detailed custom event to a Mailchimp subscriber profile. This workflow creates a clearer picture of user engagement for better-targeted marketing.
Business OwnerLog unsubscribes in PostHog.
Track audience churn and spot trends to improve retention strategies. When someone unsubscribes from your Mailchimp audience, Zapier captures this event in PostHog. By analyzing this data, support teams can identify triggers for dissatisfaction and take proactive measures.
Customer Support OpsTrack Mailchimp campaign interactions in PostHog.
Feed marketing campaign data into product analytics. For instance, whenever a Mailchimp campaign link is clicked, Zapier triggers an event in PostHog. This helps you correlate campaign effectiveness with user behavior on your product dashboard.
Data ScienceLearn how to automate Mailchimp on the Zapier blog
Frequently Asked Questions about Mailchimp + PostHog integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and PostHog
What is required to set up the integration between Mailchimp and PostHog?
To set up the integration between Mailchimp and PostHog, you'll need access to both platforms. Ensure you have admin permissions on your PostHog account and an API key from Mailchimp. Our integration uses triggers in PostHog to start flows in Mailchimp, so setting up event tracking on important user interactions in PostHog is crucial.
How do I trigger a campaign in Mailchimp based on a PostHog event?
You can trigger a Mailchimp campaign using specific events that occur in PostHog by setting them as triggers. For instance, if a user completes a purchase, this event can be tracked in PostHog and set to trigger an email campaign through Mailchimp.
Can I segment my audience in Mailchimp using data from PostHog?
Yes, you can segment your audience in Mailchimp using data tracked by PostHog. By using specific properties or events captured by our platform, you can create segmented lists for more targeted email campaigns within your Mailchimp account.
Are there any limitations when synchronizing data between Mailchimp and PostHog?
While our integration allows seamless syncing of event-based triggers, limitations may arise based on API call limits or plan restrictions within either platform. It's important to review both platforms' current usage policies to ensure compliance.
How often does the data sync between PostHog and Mailchimp occur?
Data sync frequency between PostHog and Mailchimp depends on the specifics of the integration settings you choose. Typically, triggers are processed as soon as events are ingested by our system; however, for batch actions like contact updates, it may follow periodic schedules.
Can I customize what triggers or actions are available with this integration?
Yes, our integration allows customization of available triggers or actions. You can tailor specific events from your user journey in PostHog as triggers for various automated actions within your Mailchimp workflows.
What kind of troubleshooting options are available if my integration between PostHog and MailChimp isn't working as expected?
If you're encountering issues with the integration, first ensure all API keys are correctly inserted and have valid permissions. Check both services’ status pages for outages or maintenance notifications. Our support team is also available to assist with more complex troubleshooting needs.
