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Start with a template that brings HubSpot and PostHog together. Build enterprise-grade automation in minutes.

Our most popular template

Create or update HubSpot contacts when new actions are performed in PostHog
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PostHog + HubSpot
Create or update HubSpot contacts when actions are performed in PostHog
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PostHog + HubSpot
Create new HubSpot deals when actions are performed in PostHog
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PostHog + HubSpot
"add new PostHog actions to a HubSpot contact list instantly"
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PostHog + HubSpot
Create HubSpot form submissions from new actions performed in PostHog
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PostHog + HubSpot
Create new HubSpot companies from actions performed in PostHog
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PostHog + HubSpot

Create or update HubSpot contacts when new actions are performed in PostHog

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PostHog + HubSpot

Create or update HubSpot contacts when actions are performed in PostHog

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PostHog + HubSpot

Create new HubSpot deals when actions are performed in PostHog

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PostHog + HubSpot

"add new PostHog actions to a HubSpot contact list instantly"

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PostHog + HubSpot

Create HubSpot form submissions from new actions performed in PostHog

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PostHog + HubSpot

Create new HubSpot companies from actions performed in PostHog

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PostHog + HubSpot

Add new PostHog actions to HubSpot contacts workflow
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PostHog + HubSpot

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Zapier makes it easy to integrate HubSpot with PostHog - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Capture Event" in PostHog.

You’re connected!

Zapier seamlessly connects HubSpot and PostHog, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
Trigger
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- Object Type
  Required
- Properties to Retrieve
Trigger
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- Note
- Additional properties to retrieve
Trigger
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- Note
- Additional properties to retrieve
Trigger
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- Event Type
Trigger
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- Type
Trigger
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Type of Custom Object
  Required
Trigger
Instant
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- Channel
  Required
- Status
Trigger
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- Note
- Additional properties to retrieve
Trigger
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- Object Type
  Required
- Properties to Retrieve
Trigger
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- Property Name
  Required
Trigger
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- Type of Custom Object
  Required
Trigger
Instant
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- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- List Name
  Required
- Object Type
  Required
- Processing Type
  Required
- Folder ID
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Organization
  Required
- Project
  Required
- Event Name
  Required
- User PostHog Distinct ID
  Required
- Event Properties
- Timestamp
Action
Write

- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Instant
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Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
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- Form
  Required
Trigger
Instant
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Blog Url
  Required
- Article State
  Required
Trigger
Polling
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New Deal
Triggers when a new Deal is created.
Trigger
Instant
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- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Property Name
  Required
- Additional Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Note
- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Organization
  Required
- Project
  Required
- Action
  Required
Trigger
Instant
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For AI agents & developers

Use HubSpot and PostHog with AI agents and code

Beyond Zap workflows. Call HubSpot and PostHog actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose HubSpot and PostHog actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Update Contact Subscription Preferences
Capture Event

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger HubSpot and PostHog actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / posthog action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Practical ways you can use HubSpot and PostHog

Track user actions for new form submissions

When a new form submission is recorded in HubSpot, Zapier captures the relevant event in PostHog. This helps business owners correlate marketing activities with user behaviors, enhancing insights into lead engagement and decision-making.

Business Owner

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Track project creation from HubSpot deals

Zapier automatically creates a project in PostHog when a deal is updated in HubSpot. Engineers can align better with business goals by ensuring new projects are tied to recently closed deals.

Engineering

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Record actions for new deals in analytics

Zapier ensures that every new deal created in HubSpot is instantly captured as an event in PostHog. This helps marketing teams measure the effectiveness of campaigns and understand their impact on deal closures.

Marketing & Marketing Ops

Try it

Learn how to automate HubSpot on the Zapier blog

Make work flow with AI

Level up your HubSpot to PostHog integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about HubSpot + PostHog integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and PostHog

What is the first step to integrate HubSpot with PostHog?

To begin integrating HubSpot with PostHog, first, ensure you have access to both your HubSpot and PostHog accounts. You'll need API keys for both platforms. Go to your HubSpot dashboard and navigate to 'Integrations' where you'll find the option to generate the API key required for triggering actions in PostHog.

Can I trigger events in HubSpot from PostHog?

Yes, you can set up triggers in PostHog that will initiate specific events or actions in HubSpot. For example, a completed feature tour tracked in PostHog can automatically update a contact's status or propagate a workflow in HubSpot.

How do we handle data mapping between HubSpot and PostHog?

We provide a user-friendly interface where you can define data mappings between fields in HubSpot and events or properties within PostHog. Ensure that critical identifiers like email addresses or user IDs are consistently mapped so actions trigger correctly across both platforms.

Is it possible to update contact details in HubSpot via an event tracked on PostHog?

Yes, by mapping relevant events on PostHog such as form submissions or feature engagement, you can automatically update contact details within your HubSpot CRM based on these interactions.

Are there specific limitations when integrating custom fields from HubSpot into PostHog?

While most standard fields integrate seamlessly, some advanced custom fields might require additional configuration for triggers and actions to be properly recognized within our system.

Which types of workflows benefit most from this integration?

Workflows involving lead scoring, nurturing campaigns, and customer feedback loops benefit substantially. Triggers set on user behavior analytics from PostHog feed valuable real-time data into your workflows defined in HubSpot.

What should I do if my integration workflow is not triggering as expected?

First, check if the necessary triggers are configured correctly on both platforms. Verify all mappings and API keys are active and valid. Our support team is also available to help troubleshoot specific issues related to integration workflows not activating correctly.

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

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PostHog is the single platform for building successful products. Open-source product analytics, web analytics, session replay, feature flags, surveys, and more.

Learn moreLearn moreHelpHelp

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Connect HubSpot and PostHog to power AI-driven automation

Launch your first automated workflow

Create or update HubSpot contacts when new actions are performed in PostHog

Create or update HubSpot contacts when actions are performed in PostHog

Create new HubSpot deals when actions are performed in PostHog

"add new PostHog actions to a HubSpot contact list instantly"

Create HubSpot form submissions from new actions performed in PostHog

Create new HubSpot companies from actions performed in PostHog

Create or update HubSpot contacts when new actions are performed in PostHog

Create or update HubSpot contacts when actions are performed in PostHog

Create new HubSpot deals when actions are performed in PostHog

"add new PostHog actions to a HubSpot contact list instantly"

Create HubSpot form submissions from new actions performed in PostHog

Create new HubSpot companies from actions performed in PostHog

Add new PostHog actions to HubSpot contacts workflow

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use HubSpot and PostHog with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use HubSpot and PostHog

Track user actions for new form submissions

Track project creation from HubSpot deals

Record actions for new deals in analytics

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Make work flow with AI

Frequently Asked Questions about HubSpot + PostHog integrations

Connect HubSpot to PostHog on the world's largest no-code automation platform