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HubSpot
HubSpot
1. Choose trigger event
Omnisend
Omnisend
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Batch Add Tags" in Omnisend.
You’re connected!
Zapier seamlessly connects HubSpot and Omnisend, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Id
Required
Name
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Blocks
Required
Exit Conditions
Name
Required
Settings
Trigger
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Campaign Name
Language
Template ID
Email Subject
Sender Name
Preheader Text
Sender Email
Reply-To Email
Included Segments
Excluded Segments
Sending Strategy
Scheduled Send Time
Timezone Optimization
ab Test
Audience
Booster Settings
Channel
Required
Content
Type
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Display Name
Name
Required
Origin
Required
Properties
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Category IDs
Created At
Currency
Required
Default Image Url
Description
Id
Required
Images
Status
Required
Tags
Title
Required
Type
Updated At
Url
Required
Variants
Vendor
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Condition Groups
Required
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Content
Name
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Campaign ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Image ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
CategoryID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
Enroll Existing
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Offset
Limit
Status
Date From
Date To
Endpoint
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Batch ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find Information About Brand
With this endpoint you can get brand's information.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
CategoryID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
Block ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Limit
After
Before
Sort
Direction
Is Enabled
Name Contains
Created At From
Created At To
Updated At From
Updated At To
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Limit
After
Before
Sort
Direction
Email
Phone
Status
SegmentID
Tag
Updated At From
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Offset
Limit
Sort
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Category
Events
Exclude Custom Events
Include Properties
Origins
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Template ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Category IDs
Created At
Currency
Required
Default Image Url
Description
id
Required
Images
Status
Required
Tags
Title
Required
Type
Updated At
Url
Required
Variants
Vendor
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
Recipients
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
ID
Required
Tags
Variants
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
Required
Address
Birthdate
City
Country
Country Code
Created At
Custom Properties
First Name
Gender
Phone
Last Name
Postal Code
State
Tags
Tracking Consents
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
General Settings
Sections
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
CategoryID
Required
Title
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Id
Required
Content
Name
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Image URL
Required
Image Name
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name Contains
Status
Channel
Sort By
Sort Order
Max Results
Created After
Created Before
Updated After
Updated Before
Next Page Cursor
Action
This is an event a Zap performs.
Search
Find existing data in your app
Name Contains
Sort By
Sort Order
Max Results
Next Page Cursor
Action
This is an event a Zap performs.
Search
Find existing data in your app
Segment ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Segment ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use HubSpot and Omnisend with AI agents and code
Beyond Zap workflows. Call HubSpot and Omnisend actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Omnisend actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Batch Add Tags
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use HubSpot and Omnisend
Sync new contacts with targeted lists.
When a new contact is added in HubSpot, Zapier can automatically create or update the subscriber in Omnisend and assign them to the right segment. This automation ensures email campaigns are always hitting the right audience with updated contact information, driving engagement and reducing manual updates.
When a new form is submitted in HubSpot, Zapier triggers a custom event in Omnisend to start an email campaign. This saves time for marketers by automatically engaging potential leads and building stronger relationships without manual work.
Whenever a new customer event occurs in Omnisend, Zapier automatically updates the corresponding contact in HubSpot. This ensures your sales team always has the latest insights, enabling more meaningful interactions which can improve close rates.
Level up your HubSpot to Omnisend integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Omnisend integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Omnisend
How can I integrate HubSpot with Omnisend?
You can integrate HubSpot with Omnisend through our platform by creating a workflow that connects the two services. This involves setting up triggers from HubSpot, like when a contact is added or updated, and using actions in Omnisend such as adding the contact to a list or sending tailored email campaigns.
What are some common triggers for syncing data from HubSpot to Omnisend?
Common triggers in HubSpot include new or updated contacts, form submissions, and email engagements. These triggers can automate the syncing of data directly into Omnisend for further marketing actions.
Do I need any coding skills to set up the integration between HubSpot and Omnisend?
No coding skills are required. Our platform provides an intuitive interface where you can easily configure triggers and actions between HubSpot and Omnisend without needing technical expertise.
Can I customize what data is transferred from HubSpot to Omnisend?
Yes, you have the ability to customize the fields and types of data that are transferred from HubSpot to Omnisend. You can set specific conditions on which contacts or updates sync based on your criteria.
What kind of support do you offer for troubleshooting issues with the integration?
We offer extensive support documentation and troubleshooting guides for integrating HubSpot with Omnisend. Additionally, our support team is available to assist with any specific issues you may encounter during setup or operation.
Are there limitations on how much data I can sync between HubSpot and Omnisend?
While there aren't strict limitations on data syncing volumes, efficiency may depend on your specific account limits in both HubSpot and Omnisend. We recommend optimizing workflows to handle large datasets effectively.
How often does data sync between HubSpot and Omnisend once integrated?
Data sync frequency depends on how workflows are configured. Typically, triggers from HubSpot initiate immediate actions in Omnisend; however, scheduling options allow for batch processing at predefined intervals if needed.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
