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Zapier makes it easy to integrate Luma with Salesforce - no code necessary. See how you can get setup in minutes.
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Luma
Luma
1. Choose trigger event
Salesforce
Salesforce
2. Choose action
1. Select the event
Setup
Test
Luma
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Calendar Event Added" from Luma.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Luma and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Campaign
Required
Lead
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead
Required
Account
Required
Opportunity
Create new opportunity?
Converted Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Parent Object
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note Title
Required
Note Content
Required
Salesforce Object
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Warning
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Report
Required
Include details
Number of custom filters
Row groupings
Column groupings
Summary calculations
Detail columns
Sort order
Report format
Advanced report options
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact to Update
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Record to Update
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
SOSL Query
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Search Value
Required
Second Field to Search By
Second Search Value
Search Operator
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
SOQL WHERE Clause
Required
Sort by
Sort Order
Maximum Number of Records
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Luma and Salesforce with AI agents and code
Beyond Zap workflows. Call Luma and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Luma and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Calendar Person
Add Contact to Campaign
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Luma and Salesforce
Add new event guests as leads in Salesforce.
When an event guest registers in Luma, Zapier automatically adds them as a new lead in Salesforce. This integration ensures that your marketing team captures every potential lead with no delay, improving customer acquisition rates by ensuring timely follow-ups.
Log updated event registrations as Salesforce contacts.
When a guest updates their registration in Luma, Zapier automatically updates their corresponding contact in Salesforce. This integration keeps your CRM up-to-date effortlessly, saving hours of data entry and boosting accuracy across your records.
Learn how to automate Salesforce on the Zapier blog
Make work flow with AI
Level up your Luma to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Luma + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Luma and Salesforce
How does Luma integrate with Salesforce?
Luma integrates with Salesforce through an API connection, allowing seamless data flow between the two platforms. This enables you to automate tasks such as updating Salesforce records based on Luma triggers or actions such as new feedback submission.
What triggers are available for Luma when connected to Salesforce?
When you connect Luma to Salesforce, you can choose from various triggers like a new contact creation, updated record, or inbound messages through customer engagement channels. These triggers can then initiate corresponding actions in Luma.
Which actions can be automated in Salesforce using Luma?
By integrating with Luma, you can automate actions such as creating or updating contacts and leads in Salesforce based on specific events or data received in Luma, ensuring your sales pipeline is always up-to-date.
Do I need technical skills to set up the integration between Luma and Salesforce?
No technical skills are required to set up the integration between Luma and Salesforce. Our user-friendly interface guides you through connecting both platforms with simple steps, enabling non-technical users to configure workflows effectively.
Can I customize the integration workflows between the two platforms?
Yes, you can customize workflows extensively when integrating Luma with Salesforce. By selecting specific triggers and defining customized actions, we allow for a tailored automation experience that aligns with your business requirements.
Is it possible to map custom fields during the integration?
Absolutely! When setting up your workflows between Luma and Salesforce, custom field mapping is available so that unique fields specific to your business processes are accurately synchronized across both systems.
How do we ensure data security during the integration process?
We prioritize security by utilizing secure connections and authentication measures throughout the integration process. Your data is transferred through encrypted channels, safeguarding it during every automated transaction.
About Luma
Luma is an event management app that gives you the tools to host delightful events.
