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Zapier makes it easy to integrate Salesforce with Iterable - no code necessary. See how you can get setup in minutes.

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Salesforce
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Salesforce
1. Choose trigger event
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Iterable
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Iterable
2. Choose action
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1. Select the event
Setup
Test
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Salesforce
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Case Attachment" from Salesforce.

Add your action

An action happens after the trigger—such as "Create a User" in Iterable.

You’re connected!

Zapier seamlessly connects Salesforce and Iterable, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Salesforce triggers, actions, and search
    New Case Attachment

    Triggers when a new Attachment is added to a case.

    Trigger
    Polling
    Try It
    • History Object
      Required
    Trigger
    Polling
    Try It
    • Salesforce Objects
      Required
    Trigger
    Polling
    Try It
    • Salesforce Object
      Required
    • Record (Optional)
    Trigger
    Polling
    Try It
  • Salesforce triggers, actions, and search
    New Outbound Message

    Triggers when a new outbound message is received in Salesforce.

    Trigger
    Instant
    Try It
    • Disclaimer
    • Salesforce Object
      Required
    Trigger
    Polling
    Try It

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Practical ways you can use Salesforce and Iterable

Synchronize lead data across platforms.

When a new lead is created in Salesforce, Zapier creates a matching user profile in Iterable. This automation helps business owners align marketing and sales efforts, ensuring seamless lead nurturing and optimal resource allocation.

Business Owner
Try it
Log updates to contact information.

When contact information is updated in Salesforce, Zapier logs the changes in Iterable. This ensures engineering teams responsible for systems integration always work with consistent and accurate data.

Engineering
Track customer purchases in Salesforce.

When a purchase is tracked in Iterable, Zapier updates the corresponding Salesforce record. This automation syncs Iterable purchase tracking with Salesforce, ensuring the sales team has up-to-date customer purchase behavior for better customer insights.

Marketing & Marketing Ops

Learn how to automate Salesforce on the Zapier blog

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Frequently Asked Questions about Salesforce + Iterable integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Salesforce and Iterable

How do I integrate Salesforce with Iterable?

To integrate Salesforce with Iterable, you can use our Zapier platform which provides pre-configured triggers and actions to facilitate this integration. You'll need to authenticate both Salesforce and Iterable within Zapier and then set up your desired workflows.

What triggers are available from Salesforce when integrating with Iterable?

In our integration, you can use triggers such as 'New Record', 'Updated Record', or specific field changes in Salesforce to automate actions in Iterable.

Can I sync custom fields between Salesforce and Iterable?

Absolutely. You can map and sync custom fields from Salesforce to Iterable by setting the field mappings within our Zapier interface. This ensures that all personalized data is accurately captured in both platforms.

Is it possible to automate email campaigns in Iterable based on Salesforce leads?

Yes, you can trigger email campaigns in Iterable whenever a new lead is added or an existing lead is updated in Salesforce by setting up the appropriate trigger-action workflow within our integration tool.

What should I do if my data isn’t syncing between Salesforce and Iterable?

If data isn't syncing correctly, we recommend checking the connection status of both accounts on our platform, reviewing field mappings for errors, and ensuring that the correct triggers/actions are activated within your workflows.

Can we filter specific events from triggering actions between Salesforce and Iterable?

Yes, during setup you can apply filters to ensure only specified events trigger actions. For instance, you might only want updates related to opportunities over a certain dollar amount in Salesforce to initiate an action in Iterable.

'What user permissions are required for integrating these platforms?'

'For seamless integration, users need sufficient permissions on both platforms: a general API access permission on the Salesforce side and administrative permissions in your Iterable account. This will allow full functionality of the integrated features.'

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About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
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About Iterable
Iterable is the growth marketing platform that empowers you to deliver completely seamless, personalized customer experiences.
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