If you are running an A/B test with multiple forms on this page, only map fields that are common to both forms to required fields in your action step

We will use a fake lead on the next step. You can't pull in actual leads because of Instapage security policies. All fields from your chosen page will be available with placeholder values and can be mapped in the Action step. [Check instructions for more details](https://help.instapage.com/hc/en-us/articles/360001720908-Integrating-with-Zapier).

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, optimize, and personalize landing pages at scale.

Instapage

Unbounce is a landing page platform that helps you convert more visitors into leads, sales, and customers. Unbounce Conversion Intelligence™ is AI powered-functionality that works with your marketing intuition to ensure the best campaign performance every time.

Unbounce

Kit is an email marketing platform for professional bloggers. Easily create email sequences, tag subscribers, grow your list, and automate your email marketing.

Wishpond is a lead generation and marketing automation platform that helps customers to manage and nurture their leads.

Wishpond

Leadpages lets you build beautiful, high-converting landing pages, sign-up forms, and other conversion assets.

Leadpages

Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

Zapier Interfaces

Enter a JSON object that will be passed to the Iterable API as the user's `dataFields`, e.g. 
          ```{
            "favoriteColor": "blue"
          }```
          Requests with `dataFields` with data types that conflict with previous requests will be rejected. [Contact Properties docs](https://support.iterable.com/hc/en-us/articles/206430145-Contact-Properties)

Enter a JSON object that will be passed to the Iterable API as the event's `dataFields`, e.g. 
          ```{
            "key1": "value1"
          }```
          Requests with `dataFields` with data types that conflict with previous requests will be rejected. [Events and Properties docs](https://support.iterable.com/hc/en-us/articles/206430615-Events-and-Event-Properties)

Multiple formats supported, e.g.: `2/13/2014 8pm EST`, `2014-02-26T16:56` (standard ISO format), `1393462573` (a Unix timestamp). [Zapier docs](https://zapier.com/es/help/field-types/#datetimes)

The user's email address. Either email or userId must be specified.

Optional userId, typically your database generated id. Either email or userId must be specified.

Either email or userId must be specified. If user does not exist in Iterable, an email address must be provided to create one.

To learn more, read the [Iterable API Documentation](https://api.iterable.com/api/docs)

Select “Yes” to [stop this Zap step](https://help.zapier.com/hc/en-us/articles/20505304170637-Review-Zap-run-statuses#h_01HD20969HPZ01ENM30NQR79X5) if the app returns an error and enable automatic authentication refresh. Select “No” to run the Zap step regardless of errors. Learn more about [API Request action error handling](https://help.zapier.com/hc/en-us/articles/12899473501453#h_01JKRBY68EDXBB1V817DSTRZ0N).

Requests can only be made to domains associated by this application. Read more about [API Request Setup](https://help.zapier.com/hc/en-us/articles/12899607716493).

Any parameters added to a URL will be URL-encoded and appended to the request URL to pass additional data to the API request.

These headers and values will be applied to the request in addition to any headers created as part of authentication. Authentication headers are added automatically.

Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, `{"foo": "bar"}` is perfectly valid.

Iterable is the growth marketing platform that empowers you to deliver completely seamless, personalized customer experiences.

Iterable

With this integration, new forms submitted via Instapage will be automatically sent to Iterable as an event, with responses included in "Data Fields". Emailing your customers or leads has never been easier!

Instapage + Iterable

Create events in Iterable for new Instapage form submissions

Supported triggers and actions

Form Submission

Track Event

Update a User's Shopping Cart Items

API Request (Beta)

Create a User

Track a Purchase

Update a User

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