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Hotjar
Hotjar
1. Choose trigger event
Salesforce
Salesforce
2. Choose action
1. Select the event
Setup
Test
Hotjar
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Feedback" from Hotjar.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Hotjar and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Path after /services/apexrest/
Required
HTTP method
Required
Query parameters
Extra headers
Request body
Timeout
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
File
Required
Salesforce Object
Required
Description
Attachment visibility
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a new contact.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
File
Required
Title
Description
Salesforce Object
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note Title
Required
Note
Salesforce Object
Required
Note Visibility
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Flow
Required
Manual flow input parameters
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
To
Required
CC
BCC
Subject
Required
Email Format
Required
Sender Type
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead to Update
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Record to Update
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Query Type
Required
Include Deleted Records
Action
This is an event a Zap performs.
Search
Find existing data in your app
Parent Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
SOQL WHERE clause
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
SOQL WHERE Clause
Required
Sort by
Sort Order
Maximum Number of Records
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Search Value
Required
Second Field to Search By
Second Search Value
Search Operator
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Hotjar and Salesforce with AI agents and code
Beyond Zap workflows. Call Hotjar and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Hotjar and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Contact to Campaign
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Hotjar and Salesforce
Hotjar data enrichment in Salesforce
When Hotjar survey responses are submitted, Zapier updates data fields in Salesforce. Data scientists gain richer datasets for analysis, quickly linking user behavior insights to existing CRM profiles and reducing time spent on manual data consolidation.
When new survey responses are collected in Hotjar, Zapier creates new Salesforce records. This integration empowers IT teams to bridge website feedback with CRM, improving system alignment and ensuring insights are accessible across the organization.
When a user submits feedback in Hotjar, Zapier logs it as a new lead or contact in Salesforce. This automation gives marketing teams direct access to real user feedback for campaigns, unlocking user-centric opportunities and saving them from manual entry.
Learn how to automate Salesforce on the Zapier blog
Make work flow with AI
Level up your Hotjar to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Hotjar + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hotjar and Salesforce
How can we integrate Hotjar with Salesforce?
Integrating Hotjar with Salesforce requires using a third-party integration service like Zapier, where you can set up triggers and actions between the two platforms. For example, you might trigger a new record in Salesforce whenever there's a new Hotjar response.
What triggers are available for connecting Hotjar to Salesforce?
When integrating Hotjar with Salesforce, common triggers from Hotjar include new form submissions, new surveys completed, or user sessions started. These can prompt actions such as creating or updating records in Salesforce.
What actions can be performed in Salesforce when an event occurs in Hotjar?
When a specific event occurs in Hotjar, such as a survey completion or heatmap view, actions we can perform in Salesforce include creating leads, updating existing contact information, or logging activities.
Do I need technical expertise to set up the integration between Hotjar and Salesforce?
No extensive technical expertise is needed to set up the integration. Using tools like Zapier simplifies the process by enabling you to connect both platforms through an intuitive interface that configures triggers and actions with minimal effort.
Can custom fields from Hotjar be mapped into Salesforce?
Yes, during the integration setup you can map custom fields from responses gathered in Hotjar directly into corresponding fields within your Salesforce records.
Is it possible to automate updates between Salesforce and Hotjar based on user behavior data?
Yes, automation is possible by setting specific triggers based on user behavior data collected by Hotjar. This allows automatic updates or creation of records within your Salesforce system enhancing workflow efficiency.
How frequently does data sync between Hotjar and Salesforce occur?
The frequency of data sync depends on how you've configured your integration. When using Zapier, you can set real-time syncing for events defined by triggers ensuring timely updates between both platforms.
About Hotjar
Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will.
