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Zapier makes it easy to integrate GoTo Webinar with Salesforce - no code necessary. See how you can get setup in minutes.
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GoTo Webinar
GoTo Webinar
1. Choose trigger event
Salesforce
Salesforce
2. Choose action
1. Select the event
Setup
Test
GoTo Webinar
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Attendee" from GoTo Webinar.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects GoTo Webinar and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Campaign
Required
Lead
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Lead
Required
Account
Required
Opportunity
Create new opportunity?
Converted Status
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Parent Object
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note Title
Required
Note Content
Required
Salesforce Object
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Warning
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Report
Required
Include details
Number of custom filters
Row groupings
Column groupings
Summary calculations
Detail columns
Sort order
Report format
Advanced report options
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact to Update
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Salesforce Object
Required
Record to Update
Required
Use Assignment Rules
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
SOSL Query
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Search Value
Required
Second Field to Search By
Second Search Value
Search Operator
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
Record ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Salesforce Object
Required
SOQL WHERE Clause
Required
Sort by
Sort Order
Maximum Number of Records
Use Assignment Rules
Allow Duplicates
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use GoTo Webinar and Salesforce with AI agents and code
Beyond Zap workflows. Call GoTo Webinar and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose GoTo Webinar and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Registrant
Add Contact to Campaign
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use GoTo Webinar and Salesforce
Sync webinar attendees with Salesforce.
When a new attendee joins a webinar in GoTo Webinar, Zapier automatically creates or updates the corresponding contact in Salesforce. This integration ensures that your Salesforce records are always up-to-date with the latest webinar interactions, saving time on manual data entry and helping maintain accurate CRM data.
When someone registers for a webinar in GoTo Webinar, Zapier automatically creates a new lead in Salesforce. This ensures every potential customer is captured and visible to your marketing and sales teams, streamlining your lead management process and improving conversion tracking.
When an opportunity stage changes in Salesforce, Zapier triggers a creation of a new webinar draft in GoTo Webinar with relevant information. This automation helps project managers quickly organize webinars that align with key sales goals, enhancing team coordination and client communication.
Learn how to automate Salesforce on the Zapier blog
Make work flow with AI
Level up your GoTo Webinar to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about GoTo Webinar + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with GoTo Webinar and Salesforce
Can I automatically create a Salesforce lead when someone registers for a GoTo Webinar session?
Yes, you can set up a trigger that creates a new Salesforce lead whenever someone registers for a GoTo Webinar session. This ensures that all potential customer data is seamlessly transferred into your CRM without manual entry.
Is it possible to update Salesforce records based on GoTo Webinar attendance?
Absolutely, our integration allows you to update existing Salesforce records based on the attendance data received from GoTo Webinar sessions. You can set actions that modify specific fields such as ‘Last Attended Webinar’ or ‘Engagement Score’.
How do I ensure duplicate leads are not created in Salesforce from webinar registrations?
To prevent duplicates, we recommend using the 'Find Lead' search action before creating a new lead in Salesforce. This action searches for an existing record, and if found, updates it instead of creating a duplicate.
Can I use custom fields in Salesforce to capture data from GoTo Webinar registrations?
Yes, our integration supports the use of custom fields. When setting up an action to create or update leads or contacts in Salesforce, you can map custom questions or registration responses from GoTo Webinar directly into your custom fields in Salesforce.
What triggers are available for GoTo Webinar within this integration?
Available triggers include 'New Attendee', 'New Registrant', and 'New Session'. These triggers help initiate workflows as soon as the specified event occurs within your GoTo Webinar account.
Are there pre-configured templates for connecting GoTo Webinar with Salesforce?
We offer several pre-configured Zap templates designed to connect GoTo Webinar with Salesforce quickly. These templates provide common integrations like attendee tracking and automated follow-up tasks, allowing you to skip setup steps and get started immediately.
How can I track no-shows from my webinars directly in Salesforce?
Our integration allows you to send no-show details directly into Salesforce by setting up an action triggered after each webinar session is completed. You can then update attendee status as 'Did Not Attend' within relevant contact or lead records.
About GoTo Webinar
GoTo Webinar by LogMeIn makes it easy to set up and deliver an online video and audio conference. Conduct do-it-yourself webinars with up to 1000 people – all for one flat rate. Extend your reach, expand your audience, increase your influence. Webinars work.
