Connect Google Analytics 4 and Slack to power AI-driven automation

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Choose an Action

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Start with a template that brings Google Analytics 4 and Slack together. Build enterprise-grade automation in minutes.

Our most popular template

Send channel messages in Slack for new conversion events in Google Analytics 4
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Google Analytics 4 + Slack
Send Slack direct messages for new conversion events in Google Analytics 4
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Google Analytics 4 + Slack
Send private channel messages in Slack for new conversion events in Google Analytics 4
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Google Analytics 4 + Slack

Send channel messages in Slack for new conversion events in Google Analytics 4

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Google Analytics 4 + Slack

Send Slack direct messages for new conversion events in Google Analytics 4

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Google Analytics 4 + Slack

Send private channel messages in Slack for new conversion events in Google Analytics 4

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Google Analytics 4 + Slack

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Zapier makes it easy to integrate Google Analytics 4 with Slack - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion Event" from Google Analytics 4.

Add your action

An action happens after the trigger—such as "Add Reminder" in Slack.

You’re connected!

Zapier seamlessly connects Google Analytics 4 and Slack, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
Try It
- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search
New Channel
Triggers when a new #channel is created.
Trigger
Instant
Try It

- Include_alias
Trigger
Instant
Try It
- Username
- Highlight Word
- Trigger for Bot Messages?
- Only Public Channels?
Trigger
Instant
Try It

- Channel
  Required
Trigger
Instant
Try It
- Channel
  Required
- Trigger for Bot Messages?
Trigger
Instant
Try It
New Saved Message
Triggers when you save a message.
Trigger
Instant
Try It
- Text
  Required
- Remind when?
  Required
- Remind who?
Action
Write
- Conversation ID
  Required
- Scheduled As
  Required
- Scheduled Message ID
  Required
Action
Write
- Channel
  Required
- Add Zapier app to channel automatically?
- Message Text
  Required
- Send as a bot?
- Bot Name
- Bot Icon
- Include a link to this Zap?
- Attach Image by URL
- Auto-Expand Links?
- Link Usernames and Channel Names?
- Schedule At
- File
- Thread
- Send Channel Message?
- Zap_id
Action
Write
- Send Multi Message
- Message Text
  Required
- Send as a bot?
- Include a link to this Zap?
- Attach Image by URL
- Auto-Expand Links?
- Link Usernames and Channel Names?
- Schedule At
- Zap_id
Action
Write
- Channel Name
  Required
Action
Write
- Status_copy
- Approval request message
  Required
- Send message as
  Required
- Approval type
  Required
- Zap_id
- Include a link to this Zap?
- Approve button URL
- Approve button label
- Add decline button
- Add details button
- Require confirmation
Action
Write
- First Name
- Last Name
- Title
- Email
- Display Name
- User
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
Get Message by Timestamp
This action retrieves a specific message from a conversation history in Slack using the message's timestamp.
Action
Write
Retrieve Thread Messages
This action retrieves all the messages sent to a specific thread in a selected channel.
Action
Write
Create Private Channel
This action creates a private channel in Slack.
Action
Write
- Conversation ID
  Required
Action
Search
- Conversation ID
  Required
- Message ID (ts)
  Required
Action
Search
- Conversation ID
  Required
- Message TS (ID)
  Required
Action
Search
- Email
  Required
- Return Raw Results?
Action
Search
- Full Name
  Required
- Return Raw Results?
Action
Search

- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Match type
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Trigger for Bot Messages?
- Optimized data
Trigger
Instant
Try It
- Channel
  Required
- Trigger for Bot Messages?
- Optimized data
Trigger
Instant
Try It
- Channel
- User Name
- Shared
Trigger
Instant
Try It
- Search Query
  Required
- Optimized data
Trigger
Polling
Try It
- Conversation ID
- Reaction
- Member ID
- Message Author ID
Trigger
Instant
Try It
- Zap Identifier
- Access type
Trigger
Instant
Try It
New User
Triggers when a new Slack user is created / first joins your org.
Trigger
Instant
Try It
- Conversation ID
  Required
Action
Write
- Channel
  Required
- Users
  Required
Action
Write
- Allowed_delete_copy
- Conversation ID
  Required
- Message TS (ID)
  Required
- Posted By
Action
Write
- Allowed_edit_copy
- Conversation ID
  Required
- Message TS (ID)
  Required
- Posted By
- Content Type
- Reply Broadcast
Action
Write
- Channel
  Required
- Add Zapier app to channel automatically?
- Message Text
  Required
- Send as a bot?
- Bot Name
- Bot Icon
- Include a link to this Zap?
- Attach Image by URL
- Auto-Expand Links?
- Link Usernames and Channel Names?
- Schedule At
- Zap_id
- File
- Thread
- Send Channel Message?
Action
Write
- Channel
  Required
- Topic
  Required
- Topic set by
Action
Write
- Status Text
- Status Emoji
- Expiration Time
Action
Write
Remove User from Channel
This action removes a specified user from a specified channel in Slack.
Action
Write
Edit Message
This action updates a specific message sent by the same Authenticated user on Slack. You need to provide the Channel ID, the Timestamp of the message to be edited, and the new text for the message.
Action
Write
Find Public Channel
This action will find a public channel in Slack using either the channel's ID or name.
Action
Write
Delete Message
This action deletes an existing message in a specific channel on Slack. You need to provide the channel ID and the message timestamp as inputs.
Action
Write
- Conversation ID
  Required
Action
Search
- Conversation ID
  Required
- Message ID (ts)
  Required
Action
Search
- Search Query
  Required
- Sort By
- Sort Direction
Action
Search
- ID
  Required
- Return Raw Results?
Action
Search
- Username
  Required
- Return Raw Results?
Action
Search

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Practical ways you can use Google Analytics 4 and Slack

Send conversion notifications to Slack

For Business Owners monitoring key performance indicators, when a new conversion event is recorded in Google Analytics 4, Zapier sends an alert to a designated Slack channel. This streamlines keeping tabs on business performance and empowers quick data-driven decisions.

Business Owner

Try it

Track app events in Slack

For engineering teams wanting clarity on application events, Zapier can notify a Slack channel whenever a new measurement event is sent from Google Analytics 4. This helps engineers stay on top of app behaviors and spot potential concerns in real-time.

Engineering

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Share marketing updates in Slack

Marketers can stay informed by sending updates to a Slack channel whenever Google Analytics 4 logs a new conversion. This automation helps marketers quickly assess campaign performance and adapt their strategies where needed.

Marketing & Marketing Ops

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Learn how to automate Google Analytics 4 on the Zapier blog

Learn how to automate Slack on the Zapier blog

Make work flow with AI

Level up your Google Analytics 4 to Slack integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

HelpHelp

Related categories

Analytics Google

About Slack

Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.

Learn moreLearn moreHelpHelp

Related categories

Team Chat

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Connect Google Analytics 4 and Slack to power AI-driven automation

Launch your first automated workflow

Send channel messages in Slack for new conversion events in Google Analytics 4

Send Slack direct messages for new conversion events in Google Analytics 4

Send private channel messages in Slack for new conversion events in Google Analytics 4

Send channel messages in Slack for new conversion events in Google Analytics 4

Send Slack direct messages for new conversion events in Google Analytics 4

Send private channel messages in Slack for new conversion events in Google Analytics 4

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use Google Analytics 4 and Slack

Send conversion notifications to Slack

Track app events in Slack

Share marketing updates in Slack

Learn how to automate Google Analytics 4 on the Zapier blog

5 ways to automate Google Analytics with Zapier

Learn how to automate Slack on the Zapier blog

Automatically send a Slack message for new Google Sheets activity

How to automatically summarize Slack threads

Automatically set your Slack channel topic

Make work flow with AI

Connect Google Analytics 4 to Slack on the world's largest no-code automation platform