Connect Google Ads and Datadog to unlock the power of automation
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How Zapier works
Zapier makes it easy to integrate Google Ads with Datadog - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "New Metric Post" in Datadog.
You’re connected!
Zapier seamlessly connects Google Ads and Datadog, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite- NameRequired
- Description
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Double_opt_message
- Use Google Ads as...Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
ActionWrite
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Connect Google Ads and Datadog to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
Create more impactful campaigns with automation
Provide world-class support with a little help from automation
Automate your way to actionable, up-to-date data
Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Learn how to automate Datadog on the Zapier blog
Frequently Asked Questions about Google Ads + Datadog integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Datadog
How do I integrate Google Ads with Datadog?
To integrate Google Ads with Datadog, you first need to set up an account in both platforms if you don't have them already. Then, use our integration feature by selecting Google Ads triggers you want to monitor, such as 'New Conversion' or 'Campaign Ended'. Configure corresponding actions in Datadog for real-time data visualization and alerts.
What kind of triggers can I set up using the integration between Google Ads and Datadog?
With our integration, you can set up a variety of triggers based on Google Ads events. Common triggers include 'New Conversion', 'Keyword Performance Change', or 'Budget Threshold Met'. These triggers allow you to automatically create logs or alerts in Datadog.
Are there any prerequisites for establishing the integration between Google Ads and Datadog?
Yes, before integrating, ensure that you have active accounts with both Google Ads and Datadog. Also, ensure that your user roles have the necessary permissions to allow data sharing between the platforms.
Can I customize the data sent from Google Ads to Datadog?
Absolutely! We provide customizable options where you can select specific metrics like clicks, impressions, or conversion rates from your Google Ads campaigns to be sent to Datadog. You can also define what kind of reports or dashboards they populate within the platform.
What happens if there's an issue pulling data from Google Ads into Datadog?
In case of any issues with data retrieval from Google Ads into Datadog, our system sends an alert detailing the error. We recommend verifying API keys first; if problems persist, check network connectivity or consult our support team for further assistance.
How do I test if my integration between Google Ads and Datadog is working properly?
To test your integration, trigger a small-scale event in your Google Ads account. For instance, adjust a campaign budget slightly and see if it reflects as expected in your configured Datadog dashboard and alerts systems.
How frequently does data sync occur between Google Ads and Datadog through this integration?
Our standard synchronization interval is every fifteen minutes. However, depending on your needs and account configurations in both platforms, sync frequency adjustments might be possible after initial setup.
