Connect Front and Salesforce to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings Front and Salesforce together. Build enterprise-grade automation in minutes.

Our most popular template

Send messages in Front when fields on Salesforce records are updated
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Salesforce + Front

Send messages in Front when fields on Salesforce records are updated

Details

Try it

Salesforce + Front

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Front with Salesforce - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Comment" from Front.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

You’re connected!

Zapier seamlessly connects Front and Salesforce, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Team
- Inboxes
Trigger
Instant
Try It
- Team
- Inboxes
Trigger
Instant
Try It
- Team
- Tags
Trigger
Instant
Try It
- Contact ID
  Required
- Handle
  Required
- Handle Source
  Required
Action
Write
- Conversation ID
  Required
- Tag IDs
  Required
Action
Write

- Account Name
  Required
- Description
- Email Domains
- External ID
- Custom Attributes
Action
Write
- Channel ID
  Required
- Author
  Required
- To
- cc
- bcc
- Subject
- Body
  Required
- Sharing
Action
Write

- Name
- External URL
  Required
Action
Write
- Inbox
  Required
- Sender Name
- Sender Handle
  Required
- Sender Handle Type
  Required
- To
  Required
- Subject
- Body Format
- Body
  Required
- Date
  Required
- Attachment
- External ID
  Required
- Message Type
- Message Direction
- Author
- Is Archived
  Required
- Should Skip Rules
  Required
- Thread Reference
Action
Write
- Contact ID
  Required
- Handle
  Required
- Handle Source
  Required
- Force
Action
Write
- Conversation ID
  Required
- Tag IDs
  Required
Action
Write
- Conversation ID
  Required
- To
- Cc
- BCC
- Subject
- Body
  Required
- Attachment
- Channel
- Tags
- Tag IDs
- Archive the Conversation
Action
Write
- Contact
  Required
- Name
- Description
- Links
- Groups
- Remove Contact From Every Group
- Picture
- Custom Attributes
Action
Write
- Link ID
  Required
- Name
  Required
Action
Write
- Email Domain
- External ID
- Account ID
Action
Search
- Search Text
- Inbox ID
- Tag
- Contact
- Recipient
- From
- To
- CC
- BCC
- Participant
- Assignee
- Author
- Mention
- Commenter
- Conversation Status
Action
Search
- Handle Source
  Required
- Handle
  Required
- Team
- Name
- Description
- Email Addresses
- Phone Numbers
- Links
- Groups
- Picture
- Custom Attributes
Action
Search or write
New Contact
Triggers when a new Contact is created.
Trigger
Polling
Try It
- Salesforce Object
  Required
- Record (Optional)
Trigger
Polling
Try It
New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
Try It
- Disclaimer
- Salesforce Object
  Required
Trigger
Polling
Try It
- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Opportunity
- Create new opportunity?
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- Note Title
  Required
- Note Content
  Required
- Salesforce Object
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Warning
- Salesforce Object
  Required
- Record ID
  Required
Action
Write
- Report
  Required
- Include details
- Number of custom filters
- Row groupings
- Column groupings
- Summary calculations
- Detail columns
- Sort order
- Report format
- Advanced report options
Action
Write
- Contact to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- SOSL Query
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Record ID
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

- Team
- Rule
  Required
Trigger
Instant
Try It
- Team
- Inboxes
Trigger
Instant
Try It
- Conversation ID
  Required
- Author
- Body
  Required
Action
Write
- Conversation ID
  Required
- Links External URLs
  Required
Action
Write
- Conversation ID
  Required
- Teammate
Action
Write
- Team
- Name
- Description
- Email Addresses
- Phone Numbers
- Links
- Groups
- Picture
- Custom Attributes
Action
Write
- Conversation ID
  Required
- Author
  Required
- To
- Cc
- Bcc
- Subject
- Body
  Required
- Sharing
- Channel ID
  Required
- Quote Body
- Signature ID
- Should add default signature
Action
Write
- Conversation ID
  Required
Action
Write
- Link ID
  Required
Action
Write
- Conversation ID
  Required
- Link IDs
  Required
Action
Write
- Channel
  Required
- Sender Name
- To
  Required
- Cc
- BCC
- Subject
- Body
  Required
- Attachment
- Author
- Archive the Conversation
- Tags
- Tag IDs
Action
Write
- Account ID
  Required
- Name
- Description
- Email Domains
- Custom Attributes
Action
Write
- Inbox
- Conversation ID
  Required
- Assignee
- Status
- Tags
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Handle Source
  Required
- Handle
  Required
Action
Search
- Email Domain
- External ID
- Account ID
- Account Name
  Required
- Description
- Email Domains
- Custom Attributes
Action
Search or write
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Polling
Try It
- History Object
  Required
Trigger
Polling
Try It
New Lead
Triggers when a new Lead is created.
Trigger
Polling
Try It
- Salesforce Objects
  Required
Trigger
Polling
Try It
- Salesforce Object
  Required
Trigger
Polling
Try It
- Salesforce Object
  Required
- Record
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Path after /services/apexrest/
  Required
- HTTP method
  Required
- Query parameters
- Extra headers
- Request body
- Timeout
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- Attachment visibility
Action
Write
Create Contact
Creates a new contact.
Action
Write
- File
  Required
- Title
- Description
- Salesforce Object
Action
Write
- Note Title
  Required
- Note
- Salesforce Object
  Required
- Note Visibility
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Flow
  Required
- Manual flow input parameters
Action
Write
- To
  Required
- CC
- BCC
- Subject
  Required
- Email Format
  Required
- Sender Type
  Required
Action
Write
- Lead to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Query Type
  Required
- Include Deleted Records
Action
Search
- Parent Object
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE clause
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

For AI agents & developers

Use Front and Salesforce with AI agents and code

Beyond Zap workflows. Call Front and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Front and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Comment
Add Contact to Campaign

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Front and Salesforce actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* front-app / salesforce action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Front and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Front on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

Make work flow with AI

Level up your Front to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Front + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Front and Salesforce

What are the key features of integrating Front with Salesforce?

Integrating Front with Salesforce allows you to sync communication history, manage customer data, and automate tasks. Specific triggers and actions can be set up to streamline your workflow, such as automatically creating a Salesforce task when an email is received in Front.

How do I set up triggers for the integration between Front and Salesforce?

To set up triggers, navigate to your integration settings within our platform. You can define specific events in Front that will initiate actions in Salesforce, like tagging a conversation in Front when a new contact is created in Salesforce.

Can I customize which data gets transferred between Front and Salesforce?

Yes, you can customize the data transfer settings to choose specific fields or types of information that should sync. For example, you can set it so that only certain email threads or contact details are updated between the two platforms.

What happens if there is an update conflict between Front and Salesforce?

Our integration handles update conflicts by prioritizing timestamps. The most recent update will take precedence, ensuring that your data remains consistent across both platforms.

Is it possible to track email opens from Front within Salesforce?

Yes, by setting up appropriate triggers in our system, you can monitor email opens in Front and have this activity reflected within the corresponding Salesforce record as part of the customer's engagement history.

How does user permission affect the integration between Front and Salesforce?

User permissions play a crucial role in managing access levels. Users need appropriate permissions on both platforms to ensure full functionality of the integration features like viewing synchronized data or triggering actions.

Are there pre-built templates for common workflows between Front and Salesforce?

We offer a variety of pre-built templates for common workflows that help users get started quickly. These templates include standard procedures such as syncing customer support cases or updating lead information based on email interactions.

About Front

Front is the AI-powered customer service platform built for collaboration that enables 9,000 businesses to deliver five-star service at scale.

Learn moreLearn moreHelpHelp

Related categories

Customer Support

Similar apps

Zendesk

Customer Support

Gmail

Email, Google

Help Scout

Customer Support

About Salesforce

Salesforce is a leading enterprise customer relationship manager (CRM) application.

Learn moreLearn moreHelpHelp

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect Front and Salesforce to power AI-driven automation

Launch your first automated workflow

Send messages in Front when fields on Salesforce records are updated

Send messages in Front when fields on Salesforce records are updated

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Front and Salesforce with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect Front and Salesforce to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Learn how to automate Front on the Zapier blog

4 popular ways to automate Front with Zapier

Learn how to automate Salesforce on the Zapier blog

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How to use Zapier's HubSpot Salesforce integration

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Make work flow with AI

Frequently Asked Questions about Front + Salesforce integrations

Connect Front to Salesforce on the world's largest no-code automation platform