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Zapier makes it easy to integrate Discourse with HubSpot - no code necessary. See how you can get setup in minutes.
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Discourse
Discourse
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Discourse
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Post" from Discourse.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Discourse and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Discourse and HubSpot with AI agents and code
Beyond Zap workflows. Call Discourse and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Discourse and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Post
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Discourse and HubSpot
Create Discourse posts from HubSpot form submissions.
When a form is completed in HubSpot, Zapier can automatically create a post in Discourse. This keeps discussions up-to-date with customer suggestions or queries, creating a proactive feedback loop for business owners.
When a new user joins your Discourse forum, Zapier adds that individual as a contact in HubSpot. This automation helps support teams to centralize user data and enhance customer experience.
When a new topic is created on Discourse, Zapier automatically creates a new contact in HubSpot. This ensures your community engagement efforts are captured in your CRM, preventing missed opportunities to turn discussions into actionable leads.
Level up your Discourse to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Discourse + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Discourse and HubSpot
How can we integrate Discourse with HubSpot using your service?
We offer integration capabilities through our platform that allow you to connect Discourse and HubSpot seamlessly. Utilizing our system, you can set up triggers in Discourse, such as new posts or new users, which can then perform actions in HubSpot like updating contact information or creating a new deal.
What types of triggers are available for Discourse when integrating with HubSpot?
When integrating Discourse with HubSpot, you can use various triggers such as 'New Topic', 'New Post', or 'New User'. These triggers initiate specific actions within HubSpot, like adding a contact to a list or sending notifications to the sales team.
Can I use this integration to capture and segment leads in HubSpot?
Yes, by setting triggers for events like 'New User' in Discourse, our integration allows you to automatically create or update contacts within HubSpot. You can then segment these leads based on their activities or engagement levels captured from Discourse interactions.
Are there any actions specific to HubSpot that are supported when integrating with Discourse?
Our integration supports several actions within HubSpot. For instance, when certain events occur in Discourse, such as a topic being replied to frequently, it can trigger actions like creating tasks for sales reps or sending targeted follow-up emails through HubSpot.
What should I know about syncing contact information between Discourse and HubSpot?
Syncing between the two platforms is driven by events in Discourse that update corresponding details in HubSpot. You can set up processes where changes in user profiles on Discourse automatically reflect in their corresponding contact records on HubSpot.
Is it possible to notify my sales team about community engagement directly through this integration?
Absolutely. You can set up notifications based on specific engagement metrics from your community discussions on Discourse. For example, high engagement on a product-related topic could trigger notifications to be sent directly to your sales team via their preferred channels in HubSpot.
How have other customers used the integration between Discourse and HubSpot effectively?
Many of our customers use this integration to monitor community feedback and lead nurturing. They often set triggers for posts tagged with specific keywords related to their interests or industries and automatically route these updates into their CRM workflows within HubSpot for strategic follow-ups.
About Discourse
Discourse is an open source discussion platform used as a mailing list, discussion forum, long-form chat room, and more.
