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Zapier makes it easy to integrate Discourse with HubSpot - no code necessary. See how you can get setup in minutes.
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Discourse
Discourse
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Discourse
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Post" from Discourse.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Discourse and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Halt my task if contact is already a member of the list
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Company
Creates a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Associations
Creates associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Halt task if any associations error occurred
Engagement Type
Required
Assigned To
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Social Media Channel
Required
Message Content
Required
When
Save as draft
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Name
Required
Company
Contact
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Delete CRM Object
Deletes a CRM object from HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Company ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Line_item
Creates a Line_item in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Contact Email Address
Required
Event ID
Required
Contact Value
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Contact
Required
Halt my task if contact wasn't a member of the list
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Ticket
Creates a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Contact
Update a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Line_item
Update a Line_item in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Product
Update a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Folder
Required
Filename
Required
Access level
Required
File
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Find Associations
Find associations between objects.
Action
This is an event a Zap performs.
Search
Find existing data in your app
Object Type
Required
Pipeline Id
Required
Stage Id
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Discourse and HubSpot with AI agents and code
Beyond Zap workflows. Call Discourse and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Discourse and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Post
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Discourse and HubSpot
Create Discourse posts from HubSpot form submissions.
When a form is completed in HubSpot, Zapier can automatically create a post in Discourse. This keeps discussions up-to-date with customer suggestions or queries, creating a proactive feedback loop for business owners.
When a new user joins your Discourse forum, Zapier adds that individual as a contact in HubSpot. This automation helps support teams to centralize user data and enhance customer experience.
When a new topic is created on Discourse, Zapier automatically creates a new contact in HubSpot. This ensures your community engagement efforts are captured in your CRM, preventing missed opportunities to turn discussions into actionable leads.
Level up your Discourse to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Discourse + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Discourse and HubSpot
How can we integrate Discourse with HubSpot using your service?
We offer integration capabilities through our platform that allow you to connect Discourse and HubSpot seamlessly. Utilizing our system, you can set up triggers in Discourse, such as new posts or new users, which can then perform actions in HubSpot like updating contact information or creating a new deal.
What types of triggers are available for Discourse when integrating with HubSpot?
When integrating Discourse with HubSpot, you can use various triggers such as 'New Topic', 'New Post', or 'New User'. These triggers initiate specific actions within HubSpot, like adding a contact to a list or sending notifications to the sales team.
Can I use this integration to capture and segment leads in HubSpot?
Yes, by setting triggers for events like 'New User' in Discourse, our integration allows you to automatically create or update contacts within HubSpot. You can then segment these leads based on their activities or engagement levels captured from Discourse interactions.
Are there any actions specific to HubSpot that are supported when integrating with Discourse?
Our integration supports several actions within HubSpot. For instance, when certain events occur in Discourse, such as a topic being replied to frequently, it can trigger actions like creating tasks for sales reps or sending targeted follow-up emails through HubSpot.
What should I know about syncing contact information between Discourse and HubSpot?
Syncing between the two platforms is driven by events in Discourse that update corresponding details in HubSpot. You can set up processes where changes in user profiles on Discourse automatically reflect in their corresponding contact records on HubSpot.
Is it possible to notify my sales team about community engagement directly through this integration?
Absolutely. You can set up notifications based on specific engagement metrics from your community discussions on Discourse. For example, high engagement on a product-related topic could trigger notifications to be sent directly to your sales team via their preferred channels in HubSpot.
How have other customers used the integration between Discourse and HubSpot effectively?
Many of our customers use this integration to monitor community feedback and lead nurturing. They often set triggers for posts tagged with specific keywords related to their interests or industries and automatically route these updates into their CRM workflows within HubSpot for strategic follow-ups.
About Discourse
Discourse is an open source discussion platform used as a mailing list, discussion forum, long-form chat room, and more.
