If you want potential customers to call you, there are a few things you can do. Creating a pre-call brief is one of them. When you use Zapier, Facebook Lead Ads automatically integrate with Behavior Sales when a new lead creation occurs. A Twitter profile URL is required for this integration through your Facebook lead form.

After you input the Twitter profile URL, check your Behavior Sales dashboard for the newly created pre-call brief based on the Twitter Profile. This pre-call brief will give you customer insights, so you can further personalize your approach and have a successful call.

With Zapier, you can automate this process even further. Set up a template to automatically fetch the pre-call briefs and create a task in your CRM whenever a new lead comes in.