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Affinity
Affinity
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Affinity
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Organization" from Affinity.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Affinity and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Affinity and HubSpot with AI agents and code
Beyond Zap workflows. Call Affinity and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Affinity and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
New Organization List Entry
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Affinity and HubSpot
Create organizations in Affinity when a new company is added in HubSpot.
When a new company is registered in HubSpot, Zapier adds its details to Affinity as an organization. This keeps the business's network centralized, helping business owners maintain relationships effortlessly while saving time on data duplication.
Create a contact in HubSpot when a new person is added in Affinity.
When a new person is added in Affinity, Zapier creates a corresponding contact in HubSpot. This ensures the marketing team has updated contact data for targeted campaigns, improving lead generation efforts and reducing manual data entry.
When a new contact is created in HubSpot, Zapier adds it to a specific Affinity list. This helps sales teams organize leads efficiently, ensuring streamlined follow-ups and boosting conversion rates.
Level up your Affinity to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Affinity + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Affinity and HubSpot
How do I set up Affinity integration with HubSpot?
To set up the integration, navigate to your Zapier dashboard, select 'Create Zap,' and choose HubSpot and Affinity as the apps you want to connect. You'll then need to authenticate both accounts and configure your triggers and actions according to your needs.
What triggers from Affinity can be used with HubSpot?
In Affinity, common triggers include 'New Contact,' 'New List Entry,' or 'Contact Updated.' These triggers can automatically send information to HubSpot, such as creating a new contact or updating an existing one.
Can I sync specific data fields from Affinity to HubSpot?
Yes, you can map specific data fields from Affinity to corresponding fields in HubSpot during the setup of your Zap. This ensures that only the information you want is transferred between systems.
Are there any actions available in HubSpot when triggering from Affinity?
Yes, actions such as 'Create Contact,' 'Update Contact,' and 'Find Contact' in HubSpot can be triggered by activities in Affinity like adding a new contact or updating a contact's information.
Is it possible to update both systems simultaneously when an event occurs in one?
While each Zap is uni-directional, you can create multiple Zaps: one for updating HubSpot when an event occurs in Affinity and another for updating Affinity based on changes in HubSpot.
What should I do if my integration between Affinity and HubSpot stops working?
First, check your Zap history on Zapier for any error messages which might indicate what went wrong. Ensure that both application credentials are still valid. If problems persist, consult our support resources for additional troubleshooting steps.
Are there any limitations on how often data is synced between Affinity and HubSpot?
Zaps typically run every few minutes depending on your plan; however, it's not instant. There might be delays based on server loads or how frequently changes are detected by our system.
About Affinity
Affinity is a collective intelligence CRM, helping you keep track of the people and organizations in your network.
