Lead Gen Research: Companies Quoted in the Press

Stay informed about industry visibility by tracking companies and individuals mentioned in the news. Every morning, this agent searches for genuine news articles published the previous day, extracts key information about companies and spokespeople quoted, and logs it neatly into a Google Sheets spreadsheet.

This process helps PR teams, competitive intelligence groups, and analysts monitor media coverage efficiently — without wasting time manually reviewing countless articles.

With a focus on data quality and structured reporting, this automation ensures your insights are organized, complete, and immediately actionable.

Manually tracking which companies or individuals are quoted in news stories is tedious, prone to error, and highly time-consuming. This automation saves you time and improves accuracy by:

• Streamlining the extraction and documentation process.

• Maintaining structure by creating a separate row for each quoted company or person.

• Ensuring quality control with built-in checks for correct field placement and consistency.

• Speeding up reporting so you can respond to trends or media coverage faster.

• Focusing only on real journalism, filtering out press releases and newswires automatically.

This is an essential tool for PR teams, media monitoring groups, and businesses seeking to sharpen their competitive edge.

Each day at your selected time, the agent:

1. Searches for [industry]-specific news articles from the previous day (excluding newswires or press releases).

2. Extracts for each article: - Date of publication - Title of article - Publication or website - Author - Quoted company name(s) - Individual(s) quoted (name and role) - Official website of the company - Direct link to the article

3. Creates rows in a Google Sheets spreadsheet: - One row per quoted company or individual. - Ensuring all required fields are accurately populated.

4. Performs quality checks: - Verifies emails, websites, and other data are correctly assigned. - Ensures that the structure and completeness of the spreadsheet meet best practices.