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Customer Story — JBGoodwin REALTORS

Customer Story — JBGoodwin REALTORS

Wie JBGoodwin REALTORS die Personalbeschaffung und Content-Erstellung mit Zapier-Automatisierung skaliert hat

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RECRUITING INCREASE

37%

JBGoodwin REALTORS use automated workflows to enrich every lead and help recruiters quickly prioritize top candidates.

WORKLOAD REDUCTION

25%

By combining automation and AI, JBGoodwin REALTORS replaces thousands of manual tasks and emails, freeing up recruiter time.

CONVERSATIONS HANDLED

Über 1000

Zapier Chatbots provide 24/7 AI support for real estate agents via a secure intranet portal, ensuring they always have real-time support.


Unternehmensgröße

1,000

Industrie

Real Estate


Über

JBGoodwin REALTORS is a Texas-based real estate brokerage with over 900 agents.

“We’re getting detailed applicant summaries automatically. That used to take a recruiter five to ten minutes per person—if it happened at all.”

— Edward Tull, VP of Technology at JBGoodwin REALTORS

Automating recruiting with lead enrichment

Herausforderung

Recruiters spent up to 25% of their time manually entering applicant data, making it hard to scale.

Lösung

Automated multi-step workflows using Zapier, HubSpot, Gmail, and AI by Zapier to capture, enrich, and summarize candidate data instantly.

Befund

Recruiters save hours weekly and enable a 37% year-over-year increase in recruiting.


Scaling content creation for 900+ agents

Wenn du „ 6” (000+ Integrationen) mit unseren „By Zapier” Anwendungen kombinierst, kannst du alles so automatisieren, wie du es brauchst.

Herausforderung

One marketing coordinator couldn’t keep up with the content needs of 900+ agents.

Lösung

Zapier Agents auto-generate blog posts, news summaries, and social content weekly.

Befund

Delivered ready-to-post content at scale, eliminating bottlenecks and increasing agent visibility online.

“Zapier is constantly ahead of me. With other platforms, I wait for features. With Zapier, I build them myself.”

— Edward Tull, VP of Technology at JBGoodwin REALTORS

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