Articles tagged "Sales & business development"

CRM integration: How to get the most out of your investment

CRM integration: How to get the most out of your investment In the not too distant past, the primary way to document customer interactions was paper. Logs, receipts, and huge 3-ring binders were the norm.

The value of transparency: Letting your customers see the data you see

I'm the co-founder of Service Direct, an advertising technology company based in Austin. We offer lead generation solutions for local service businesses, and we like to think we take a lot of the complexity and risk out of marketing for small businesses.

Why client onboarding may be blocking business growth (and how to un-block it)

We took a hard look at how we onboard new clients at Audience Ops, the blog content service that I started a few years earlier. What seemed to work for our earliest clients simply wasn't scaling as the business started maturing.

How Zapier helped turn this roofing company into a million-dollar business

There's a point in the life cycle of every contracting business when you reach a plateau. It happened to me and my roofing business not long ago.

7 ways to manage your electronic signatures, automatically

Streamline your contracting process by adding Zapier automation to your electronic signature processes.

4 ways to automate your cold email outreach with Mailshake

Nowadays, people are pretty hip to the cold email game. If you launch an outreach campaign that's too generalized or shills too hard, you'll likely be ignored.

Why it's time to buck traditional pricing structures

Even in this rapidly evolving technological landscape, traditional ideas about packaging products to consumers continue to dominate. New businesses have a tendency to focus mostly on what the product is, and not enough on how it's being packaged.

How to sell a product that doesn't exist yet

We've all heard stories of companies making the big gamble by building a new product. Be it a startup or well-established company, the stories are always the same: sometimes they win, but most of the time they don't.

How a home entertainment business automated their entire sales cycle

Marshmallow Streaming is an Illinois-based home entertainment company that helps customers set up streaming-centric home entertainment systems.

The BlackTies: Making magic with automation

Running a successful business is magic in its own right. But managing leads and updating spreadsheets wasn't the kind of magic The BlackTies, a Sydney magician group, wanted to be doing.