When this happens...
MarketoNew Lead
Then do this...
PipedriveCreate Deal

Every new prospect is an opportunity. Make sure your conversion pipeline addresses each one by configuring this automation to track them all. It will trigger with every new lead you add on Marketo, creating a new deal on Pipedrive with every detail.

How this Marketo-Pipedrive integration works

  1. A new lead is created on Marketo
  2. Zapier automation adds or updates a deal on Pipedrive

Apps involved

  • Marketo
  • Pipedrive

Why Zapier?


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It's easy to connect Marketo + Pipedrive and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Deal

Triggers when a new deal is created.

Add Lead to List

Adds a lead to a list.

Updated Deal

Triggers when an existing deal is updated.

Create Person

Creates a new person.

New Activity

Triggers when a new activity is created.

Create Deal

Creates a new deal.

Organization Matching Filter

Triggers when an organization matches a Pipedrive filter.

Create Activity

Creates a new activity.

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Marketo's marketing automation software helps marketers engage customers and prospects.

Pipedrive is sales pipeline and CRM software for deal makers. Get super-organized. Close deals in less time. iOS and Android apps let you take your pipeline with you anywhere.

See Pipedrive Integrations