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Zapier makes it easy to integrate Salesforce with Microsoft Advertising - no code necessary. See how you can get setup in minutes.

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Salesforce
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Salesforce
1. Choose trigger event
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Microsoft Advertising
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Microsoft Advertising
2. Choose action
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1. Select the event
Setup
Test
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Salesforce
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Case Attachment" from Salesforce.

Add your action

An action happens after the trigger—such as "Add Contact to Customer List" in Microsoft Advertising.

You’re connected!

Zapier seamlessly connects Salesforce and Microsoft Advertising, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Salesforce triggers, actions, and search
    New Case Attachment

    Triggers when a new Attachment is added to a case.

    Trigger
    Polling
    Try It
    • History Object
      Required
    Trigger
    Polling
    Try It
    • Salesforce Objects
      Required
    Trigger
    Polling
    Try It
    • Salesforce Object
      Required
    • Record (Optional)
    Trigger
    Polling
    Try It
  • Salesforce triggers, actions, and search
    New Outbound Message

    Triggers when a new outbound message is received in Salesforce.

    Trigger
    Instant
    Try It
    • Disclaimer
    • Salesforce Object
      Required
    Trigger
    Polling
    Try It

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Practical ways you can use Salesforce and Microsoft Advertising

Create customer lists for closed sales opportunities.

Keep your advertising efforts aligned with sales by automatically creating customer lists in Microsoft Advertising. With this Zapier workflow, whenever an opportunity is marked as closed in Salesforce, a corresponding customer list is created in Microsoft Advertising. This allows for precise retargeting or exclusive offers, saving time and improving ROI.

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Add Salesforce leads to Microsoft Advertising customer lists.

Ensure your advertising targets the right people by syncing Salesforce leads with Microsoft Advertising. When a new lead is created in Salesforce, Zapier adds them to a designated Microsoft Advertising customer list. This streamlines ad targeting and helps marketing teams optimize campaigns more efficiently.

Marketing & Marketing Ops

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Make work flow with AI

Level up your Salesforce to Microsoft Advertising integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Salesforce + Microsoft Advertising integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Salesforce and Microsoft Advertising

How do I trigger an action in Salesforce based on an event in Microsoft Advertising?

You can set up a trigger in our platform for specific events in Microsoft Advertising, such as when a new campaign is created or when a lead form is submitted. These triggers can then initiate actions like creating or updating records in Salesforce.

Can I update existing contacts in Salesforce with new information from Microsoft Advertising?

Yes, our integration allows you to update existing contacts in Salesforce when specific triggers occur in Microsoft Advertising, such as receiving a new lead. You can map fields from the advertising platform to ensure accurate updates.

Is it possible to automate the creation of tasks in Salesforce from activities recorded in Microsoft Advertising?

Indeed, you can create automation rules so that certain activities tracked in Microsoft Advertising, like budget thresholds being exceeded, automatically generate tasks in Salesforce for your sales or marketing team.

What happens if there's an error during data sync between the platforms?

If an error occurs during data synchronization between Microsoft Advertising and Salesforce, we have built-in error handling to notify you via alerts. You can review these alerts within our dashboard to take corrective actions.

How customizable are the triggers and actions for this integration?

Our integration platform offers highly customizable triggers and actions. You can define which events from Microsoft Advertising will prompt specific responses or updates within your Salesforce account, tailoring them to meet your business needs.

Do I need any coding skills to set up this integration between Salesforce and Microsoft Advertising?

No coding skills are required! Our platform provides a user-friendly interface with drag-and-drop functionality for setting up integrations so that anyone on your team can configure the necessary workflows without technical expertise.

Can I filter which data gets synced from Microsoft Advertising to Salesforce?

Yes, our platform allows you to apply filters on the data being transferred. You decide what types of information are synchronized based on criteria like campaign type, lead score thresholds, or other customized parameters you define.

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About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
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About Microsoft Advertising
Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft.
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