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Keap
1. Choose trigger event
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Salesforce
2. Choose action
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1. Select the event
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Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Action Sequence" from Keap.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

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Zapier seamlessly connects Keap and Salesforce, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Keap triggers, actions, and search
    New Action Sequence

    Triggers when a new Action Sequence is added.

    Trigger
    Polling
    Try It
    • Appointment Trigger Requirement
    • Appointment events this trigger will listen to:
      Required
    Trigger
    Instant
    Try It
    • Note events this trigger will listen to:
      Required
    Trigger
    Instant
    Try It
  • Keap triggers, actions, and search
    New Affiliate

    For Ulimate users, triggers when a new affiliate is added.

    Trigger
    Polling
    Try It
    • Company events this trigger will listen to:
      Required
    Trigger
    Instant
    Try It
    • Invoice events this trigger will listen to:
      Required
    Trigger
    Instant
    Try It
    • Opportunity events this trigger will listen to:
      Required
    • Random
      Required
    Trigger
    Instant
    Try It

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Connect Keap and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Keap on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

Make work flow with AI

Level up your Keap to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Keap + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Keap and Salesforce

Can we integrate Keap with Salesforce to sync our contacts automatically?

Yes, you can set up an integration to automatically sync contacts between Keap and Salesforce. This can be configured by creating triggers in Keap that, when a new contact is added, will initiate an action in Salesforce to create or update a contact.

What are the common triggers available when integrating Keap with Salesforce?

Common triggers include when a new contact is added, updated, or tagged in Keap. These triggers can initiate actions such as creating or updating records in Salesforce.

Is it possible to create custom fields mapping between Keap and Salesforce during integration?

Yes, custom field mapping is possible during the integration process. You can define which fields from Keap map to corresponding fields in Salesforce, ensuring that all necessary information is transferred accurately.

How do we ensure data accuracy when integrating data between the two platforms?

To ensure data accuracy, it's crucial to establish proper field mappings and use triggers such as 'Contact Updated' to synchronize any changes across both platforms immediately.

Are there any limitations on the types of data we can send from Keap to Salesforce?

Generally, most standard fields can be synchronized between Keap and Salesforce. However, some complex objects or highly customized fields may require additional configuration for seamless integration.

How frequently does our integrated system update records between Keap and Salesforce?

The frequency of updates depends on how you configure your triggers. You can set them up for instant updates whenever there's a new entry or modification in the source application.

Can we automate lead management through this integration?

Absolutely. By using specific triggers like 'New Lead' in Keap, you can automate the creation of lead profiles and subsequent follow-up actions within your established workflows in Salesforce.

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About Keap
Keap is your all-in-one CRM, sales and marketing automation software that helps organize leads, land the job, get paid, and keep growing.
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About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
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