Lead Gen Research: Product Press Coverage

Stay on top of brand visibility trends with this daily tracking automation. Every morning, this agent searches for newly published [industry]-related product reviews and curated lists from the past two weeks. It then extracts mentions of companies and brands (not individual products) and logs the details into a structured Google Sheet.

This is perfect for marketing teams, brand managers, PR agencies, or competitive intelligence teams who need a daily snapshot of who’s being featured — and where.

By focusing only on real reviews and editorial lists (excluding press releases, news articles, and purely product-focused write-ups), this agent ensures you get high-value, actionable information every day.

Identifying where your brand — or your competitors — are being promoted is crucial for strategic planning, reputation management, and marketing optimization. This automation provides:

• Fresh insights: Captures real-time mentions from curated, reputable content.

• Accurate targeting: Focuses on companies and brands, not just products.

• Structured data: Each brand or company has its own row, simplifying analysis and reporting.

• Quality assurance: Built-in checks ensure completeness, accuracy, and proper formatting.

• Efficiency: Save hours of manual research and data entry every day.

Whether you're tracking your own brand presence or keeping an eye on competitors, this automation gives you a huge edge.

Each day at your selected time, the agent:

1. Searches for [industry]-related product reviews and brand lists published in the last two weeks.

2. Filters results to exclude: - News articles - Newswires - Press releases - Product-only articles not focused on brands/companies

3. Extracts for each article or review: - Date of publication - Title of the piece - Publication or website name - Author or reviewer name - Company or brand names mentioned - Sponsored status ("Yes" if sponsored; otherwise "No") - Direct link to the article

4. Creates a separate row in Google Sheets for each brand or company mentioned.

5. Performs quality checks to ensure: - Each field is correctly populated. - No company or brand is missing. - Data consistency across the spreadsheet.