Seminario web

Mejores señales para los anuncios de Meta: Un taller CAPI en vivo con Zapier y Meta

Meta and Zapier are teaming up to help advertisers get more reliable conversion data. Server-side Conversions API (CAPI) helps Meta see real outcomes, not just clicks. In this live workshop, No solo explicaremos por qué CAPI importa, sino también construiremos juntos: conecta tu stack a Meta CAPI usando Zapier—sin necesidad de código. Ven listo para construir; Marcharse con un camino más claro hacia señales más fuertes y mejor atribución.

Heriberto Salcedo

Product Marketing Manager, Optimización de Anuncios en Meta

Jared Weiss

Propietario y consultor, Matix Flows

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What you’ll do
This is a live, 60 minute, guided workshop, not a slide-only webinar. We’ll walk through why CAPI matters for ad performance after privacy and platform changes reduced what the pixel alone can see. Then we’ll build together: connecting your CRM, lead sources, or key conversion events to Meta Conversions API through Zapier so Meta can optimize on better data.

What you’ll leave with

A practical understanding of when and why to use server-side CAPI
A step-by-step path to set up and test CAPI with Zapier (with room for Q&A)
Pointers to templates and docs so you can finish or extend the setup after the session

Who it’s for
Performance and growth marketers, marketing ops, and RevOps folks who run Meta ads and want cleaner attribution, stronger match rates, and less manual work than pixels and spreadsheets alone.

What to bring
A Zapier account, access to Meta Business / Events Manager, and (if possible) your CRM or lead source so the build-along matches how you actually work.