Articles tagged "Public relations"

What PR agencies will and won't do—and how to hire one

I'll walk you through what public relations agencies do and don't do, how to know if you need one, and if you do, how to hire one.

How to build creative PR campaigns

After working in creative marketing and digital PR/SEO for about eight years now, I've had to adapt to a range of different teams with different skill sets. Creativity is so personal that you can't use the same kinds of ideas over and over.

Press Pages and Media Kits: Include These 7 Items to Please Reporters

Your interview goes swimmingly. The reporter asks more questions than what you had expected. She even requests you send over a photo of you and your co-founders to feature in the piece that they're publishing in a couple hours.