Articles tagged "Media and editorial"

How to write SEO-driven blog content

You probably know that blogging is one of the best ways to improve your SEO and grow your website traffic. I'm guessing you've also spent way too many hours staring down a blinking cursor.

What is a CMS? An actual explanation 

I've run multiple blogs in my life, but you know what I've never had to do? Manually add a byline field, publish date element, or related articles section to a post. Those are all taken care of by a content management system (CMS). 

How to spot content marketing in search results

Hi. I'm being paid by a very profitable tech company to write this article. Does that make you question my motives?  It should.

5 ways to get your first media placements

Starting PR from scratch is intimidating—but far from impossible. Here's how one PR manager did it.

5 ways photographers can start automating their work

In between the cool stuff like taking pictures, editing them, and getting paid, there’s a lot of boring stuff that can be automated: scheduling clients, finding new clients, uploading files, and more.

How to write real good

Now that I get paid to write and have a shred of credibility, folks often ask me how they can improve their writing. And I almost always give the same answer: learn grammar, mechanics, and figures of speech. 

How to write a bio that gets results

Your bio can work wonders for you and your business—here's how to write one, including a template to start with.

Sales enablement: How to create content to support your sales team

In the B2B industry, content is the mainstay of marketing and sales. But the standard idea of nurturing leads through top-, middle-, and bottom-of-funnel (TOFU, MOFU, and BOFU) content isn't always possible when it comes to sales. 

How to pitch your small business to the press

As the founder of a digital marketing company, I know how important press is for small businesses. Here I'll walk you through the process I use with my clients to help them secure those headlines.

5 steps for turning pain into powerful brand messaging

As small business owners, we all make choices on the daily—some hasty, some that have droned on for months, some that are obvious, some that are gray and fuzzy. The reality is: sometimes we make the wrong decision.