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2 min de lectura

Nuevo: Convierte los clics en anuncios de Facebook en clientes (y demuéstralo gratis durante 6 meses)

By Jawondolyn Bandstra · July 22, 2025
Una imagen destacada del logotipo de la aplicación de Facebook sobre un fondo violeta claro.

You’ve mastered click and form-fill tracking in Facebook Ads Manager. But what happens after someone converts, like when a deal closes in your CRM, a phone call finishes, or a contract is signed? Those off-site events are where real revenue lives, yet they rarely make their way back into Facebook.

What that costs you:

  • Budget goes to low-intent leads that sales can’t close

  • You can’t tell which ads earn money and which just burn it

  • Tweaks take weeks because you’re waiting on spreadsheets, exports, or dev help

The solution: Automate sending the conversion events that matter back to Facebook

Zapier’s Facebook Conversions integration streams real outcomes—sales, demos, purchases—straight from your CRM to Ads Manager. This way, Facebook learns from actual buyers, not clickers.

❤️ Why marketers love it

📈 What it means in the real world

Real-time revenue signals

No more guessing. See which ad sets drive dollars, not just clicks.

Automatic, zero-code setup

Build once in Zapier. No CSVs, no scripts, no engineering tickets.

Faster testing cycles

Teams like Synthesia iterate 4× faster and save 10 hours a week.

Prove ROI instantly

Zapier Solution Partner Matix Flows cut CPL by 35% and grew revenue 47% in six months for their client.

Unlock better ad ROI

Try it free: Optimize your ad tracking free for 6 months

For a limited time, you can send up to 2,000 “Send Funnel Event” conversions to Facebook each month—free for six months. Perfect for proving the lift before you spend a cent on tasks.

  • Who qualifies? It's available for all Zapier users on any plan, except for accounts that have sent a Send Funnel Event Action in the past 90 days.

  • How to activate? Build and run a Zap with the Send Funnel Event → Facebook Conversions step anytime on or after July 23, 2025—no extra setup required

  • What’s covered? Send Funnel Event steps are free; all other Zap actions use your regular task allocation

  • Duration: Six calendar months from your first eligible run of your Zap. You’ll receive a new 2,000-task credit each month; unused tasks don’t roll over

Screenshot from Meta x Zapier Q2 2025 Webinar
A slide from our Automate Your Lead Funnel for More Sales with Meta x Zapier webinar.

See full-funnel tracking in action

The easiest way to get a sense of how this works for real advertisers is with our on-demand webinar, “Automate Your Lead Funnel for More Sales with Meta x Zapier.” Watch a Meta product marketer and a Zapier Solution Partner build the workflow live—and steal their blueprint in under 30 minutes.

Watch it now, apply the blueprint today, and start optimizing toward real revenue. 👉 Watch the on-demand webinar

Build your first “revenue feedback” Zap

  1. Trigger: Your CRM (Salesforce Opportunity won, HubSpot deal closed, etc.).

  2. Action: Send Funnel Event → Facebook Conversions.

  3. Map fields like Deal Value, Lead ID, and Timestamp.

  4. Test, turn it on, and enjoy 2,000 free revenue signals every month.

Para comenzar con una plantilla Zap (lo que llamamos nuestros flujos de trabajo predefinidos), simplemente haz clic en el botón. Solo te llevará unos minutos configurarlo. Puedes leer más sobre cómo configurar Zaps aquí.

More popular workflows to try now

Enviar eventos de embudo a conversiones de Facebook desde Pipedrive

Enviar eventos de embudo a conversiones de Facebook desde Pipedrive
  • Pipedrive logotipo
  • Facebook Conversions logotipo
Pipedrive + Facebook Conversions

Enviar eventos de embudo a conversiones de Facebook desde HubSpot

Enviar eventos de embudo a conversiones de Facebook desde HubSpot
  • HubSpot logotipo
  • Facebook Conversions logotipo
HubSpot + Facebook Conversions

Enviar eventos de embudo a conversiones de Facebook desde Salesforce

Enviar eventos de embudo a conversiones de Facebook desde Salesforce
  • Salesforce logotipo
  • Facebook Conversions logotipo
Salesforce + Facebook Conversions

Enviar eventos de embudo a conversiones de Facebook desde Klaviyo

Enviar eventos de embudo a conversiones de Facebook desde Klaviyo
  • Klaviyo logotipo
  • Facebook Conversions logotipo
Klaviyo + Facebook Conversions

Enviar eventos de embudo a conversiones de Facebook desde ActiveCampaign

Enviar eventos de embudo a conversiones de Facebook desde ActiveCampaign
  • ActiveCampaign logotipo
  • Facebook Conversions logotipo
ActiveCampaign + Facebook Conversions

Learn more ways to automate Facebook Custom Audiences.

Ready to let Facebook hunt for real buyers?

Skip the manual uploads and broken scripts. With six months of free revenue signals, you can see the impact before you pay a penny.

Unlock better ad ROI

Questions? Visit our Help Center or reach out to your Zapier rep for guidance.

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