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Maddy Osman

Founder, The Blogsmith

Maddy Osman is the founder of The Blogsmith, a content agency specializing in B2B technology brands, a content operations consultant, and the bestselling author of "Writing for Humans and Robots: The New Rules of Content Style." Through The Blogsmith, she helps brands like HubSpot, Klaviyo, Liquid Web, Matillion, and Clearscope connect with their audiences through impactful content marketing strategies.

Her expertise has earned recognition in Semrush's and BuzzSumo's Top 100 Content Marketers and The Write Life's 100 Best Websites for Writers. Maddy's methodologies are featured in educational resources at institutions like the University of California Santa Barbara and Cornell University and have appeared in Newsweek.

Maddy Osman

Maddy's articles

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More from Maddy

Zapier tutorials

Automatically organize travel bookings with Zapier Agents

Translate scattered email bookings into easy-to-access calendar events—all with this travel booking organization agent built on Zapier.

By Maddy Osman

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4 min read

App tips

How to optimize your vibe coding spend

By understanding what you're paying for and how to optimize your spending, you'll have a better perspective on whether vibe coding is worth the cost for you.

By Maddy Osman

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8 min read

Zapier tutorials

Analyze sales calls to close more deals with Zapier Agents

This AI agent automatically transcribes your sales calls, then evaluates them using proven sales methodologies.

By Maddy Osman

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4 min read

Zapier tutorials

How to automate viral content creation with Zapier Agents

Trying to come up with your next viral video? This agent finds trending topics in your niche, creates viral video scripts, and compiles everything in a shareable document.

By Maddy Osman

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4 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'