Kara McCartney

How to Connect Mailchimp to Google Analytics

Connecting your Mailchimp account with Google Analytics helps you understand how your email campaigns drive traffic to your website—and what those visitors do once they're there.

Build a Master Contact Database From Google Contacts, LinkedIn, Outlook, and More

As a marketing intern in college, I was tasked with the glamorous job of building a 5,000-person database. The vice president of sales didn’t care how I did it. He simply said, "Get me 5,000 emails. You have until the end of summer to do it.