When this happens...
WooCommerceNew Order
do these tasks!
MarketoCreate or Update Lead
MarketoAdd Lead to List

Every new customer presents the potential for long-term engagement. Make sure you can identify and react to them by activating this lead-capture automation. It will then listen for any new orders on WooCommerce and copy every new customer into Marketo for you, creating them and adding them to a list so your targeted marketing can kick in.

How this WooCommerce-Marketo integration works

  1. A new order is placed on WooCommerce
  2. Zapier automation adds a lead to Marketo, or updates one that exists and logs them in a list

Apps involved

  • WooCommerce
  • Marketo
Premium
Marketo is a Premium integration on Zapier.

Why Zapier?

Free

Get started for free—14 day trial of premium features and apps.

Easy

No coding required—automate any of 1,000+ apps in minutes.

Secure

Enterprise-level security—connect mission-critical apps.

It's easy to connect Marketo + WooCommerce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Order

Triggers when a WooCommerce order is paid for (order changes status to Processing).

Add Lead to List

Adds a lead to a list.

Subscription Created

Triggers when a subscription is created, either via the Checkout or via the REST API. Only available when the WooCommerce Subscriptions extension is activated.

Subscription Renewal

Triggers when a subscription renewal payment completes successfully. Only available when the WooCommerce Subscriptions extension is activated.

New Line Item in Order

Triggers for each line item in an order. Use this if you need the line item details from an order.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,000+ others.

Become a Zapier Integration Partner

Marketo's marketing automation software helps marketers engage customers and prospects.

WooCommerce is a WordPress eCommerce plugin that transforms your WordPress website into a fully featured eCommerce store. Send your customer and order information from WooCommerce to Zapier. Note: this service requires the WooCommerce Zapier Extension that is available for purchase on the woothemes.com extension store.