Marketo + WooCommerce

Capture new WooCommerce customers as Marketo leads

Every new customer presents the potential for long-term engagement. Make sure you can identify and react to them by activating this lead-capture automation. It will then listen for any new orders on WooCommerce and copy every new customer into Marketo for you, creating them and adding them to a list so your targeted marketing can kick in.

When this happens...
Order
Triggers when any Order is created, updated, deleted, etc in your WooCommerce Store.
TriggerInstant
automatically do this...
Create or Update Lead
Creates or Updates a lead.
ActionWrite
then do this!
Add Lead to List
Adds a lead to a list.
ActionWrite

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Supported triggers and actions

What does this mean?

- Trigger RuleRequired
  Defines the WooCommerce Booking event that will trigger this Zap. Please see the Trigger Rules documentation for details.
Trigger
Instant
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- Trigger RuleRequired
  Defines the WooCommerce Customer event that will trigger this Zap. Please see the Trigger Rules documentation for details.
Trigger
Instant
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- Trigger RuleRequired
  Defines the WooCommerce Order event that will trigger this Zap. Please see the Trigger Rules documentation for details.
Trigger
Instant
Try It
- Trigger RuleRequired
  Defines the WooCommerce Subscription event that will trigger this Zap. Please see the Trigger Rules documentation for details.
Trigger
Instant
Try It
Update Coupon
Updates an existing coupon.
Action
Write

Update Customer
Updates an existing customer.
Action
Write
Update Order
Updates an existing order.
Action
Write

Update Product
Updates an existing product.
Action
Write
Update Subscription
Updates an existing subscription.
Action
Write
Find Coupon
Finds a coupon by searching.
Action
Search
Find Order
Finds a order by searching.
Action
Search
Find Subscription
Finds a subscription by searching.
Action
Search
Find or Create Customer
Finds a customer by searching.
Action
Search or write
Find or Create Product
Finds a product by searching.
Action
Search or write
- Additional Fields
  When a new lead's record is found, we will retrieve the lead's name (first and last), and e-mail. Select any additional fields to be retrieved.
- List
  Only trigger if the new lead is added to this list.
Trigger
Scheduled
Try It
- Partition
  The lead partition to use (if any) when creating this lead.
Action
Write
- E-Mail AddressRequired
- Workspace
  The workspace to search for this lead.
- Partition
  The lead partition to use (if any) when creating this lead.
Action
Search or write

- Trigger RuleRequired
  Defines the WooCommerce Coupon event that will trigger this Zap. Please see the Trigger Rules documentation for details.
Trigger
Instant
Try It
- Trigger RuleRequired
  Defines the WooCommerce Order event that will trigger this Zap. Please see the Trigger Rules documentation for details.
Trigger
Instant
Try It
- Trigger RuleRequired
  Defines the WooCommerce Product event that will trigger this Zap. Please see the Trigger Rules documentation for details.
Trigger
Instant
Try It
Create Coupon
Creates a new coupon.
Action
Write
Create Customer
Creates a new customer.
Action
Write
Create Order
Creates a new order.
Action
Write
Create Product
Creates a new product.
Action
Write
Create Subscription
Creates a new subscription.
Action
Write
- Api Docs Info
  API docs for WooCommerce are located here https://docs.woothemes.com/document/woocommerce-rest-api/
- HTTP MethodRequired
- URLRequired
  Requests can only be made to domains associated by this application.
- Query String Parameters
  These params will be URL-encoded and appended to the URL when making the request.
- Headers
  Authentication headers are included automatically
- Additional Request Headers
  Zapier will apply these optional headers and values to the request in addition to any headers created as part of the authentication mechanism.
- Body
  Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, {"foo": "bar"} is perfectly valid.
Action
Write
Find Customer
Finds a customer by searching.
Action
Search
Find Product
Finds a product by searching.
Action
Search
Find or Create Coupon
Finds a coupon by searching.
Action
Search or write
Find or Create Order
Finds a order by searching.
Action
Search or write
Find or Create Subscription
Finds a subscription by searching.
Action
Search or write
- ListRequired
  The list to which the lead will be added.
- LeadRequired
  This is the Lead's ID, which can be specified using one of the following:
  • Select Use a Custom Value and use the + button to select the Lead's ID field from a previous Create or Update Lead step in this Zap
  • Use the button Add a Search Step to find the Lead's ID.
Action
Write
- E-Mail AddressRequired
- Workspace
  The workspace to search for this lead.
Action
Search

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn more

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About WooCommerce

WooCommerce is the eCommerce platform for WordPress. This connection requires a paid extension.

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Marketo + WooCommerce

Capture new WooCommerce customers as Marketo leads

Booking

Trigger RuleRequired

Customer

Trigger RuleRequired

Line Item in an Order

Trigger RuleRequired

Subscription

Trigger RuleRequired

Update Coupon

Update Customer

Update Order

Update Product

Update Subscription

Find Coupon

Find Order

Find Subscription

Find or Create Customer

Find or Create Product

New Lead

Additional Fields

List

Create or Update Lead

Partition

Find or Create Lead

E-Mail AddressRequired

Workspace

Partition

Coupon

Trigger RuleRequired

Order

Trigger RuleRequired

Product

Trigger RuleRequired

Create Coupon

Create Customer

Create Order

Create Product

Create Subscription

API Request (Beta)

Api Docs Info

HTTP MethodRequired

URLRequired

Query String Parameters

Headers

Additional Request Headers

Body

Find Customer

Find Product

Find or Create Coupon

Find or Create Order

Find or Create Subscription

Add Lead to List

ListRequired

LeadRequired

Find Lead

E-Mail AddressRequired

Workspace

About Marketo

Related categories

Similar apps

HubSpot

Keap Max Classic

Pardot

About WooCommerce

Related categories

Get started for free