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Capture new WooCommerce customers as Marketo leads

  1. When this happensStep 1: Order

  2. Then do thisStep 2: Create or Update Lead

  3. Then do thisStep 3: Add Lead to List

Every new customer presents the potential for long-term engagement. Make sure you can identify and react to them by activating this lead-capture automation. It will then listen for any new orders on WooCommerce and copy every new customer into Marketo for you, creating them and adding them to a list so your targeted marketing can kick in.

How this WooCommerce-Marketo integration works

  1. A new order is placed on WooCommerce
  2. Zapier automation adds a lead to Marketo, or updates one that exists and logs them in a list

Apps involved

  • WooCommerce
  • Marketo
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Connect Marketo + WooCommerce in Minutes

It's easy to connect Marketo + WooCommerce and requires absolutely zero coding experience—the only limit is your own imagination.

All Triggers & Actions

New Lead

Triggers when a new lead is created.

InstantCustomer

Triggers when a Customer event occurs. For example, customer created, customer updated, customer deleted, etc.

InstantLine Item in an Order

Triggers when an Order event occurs. Creates a separate task for each line item in an Order.

InstantSubscription

Triggers when a Subscription event occurs. For example, subscription created, subscription updated, subscription deleted, etc.

InstantCoupon

Triggers when a Coupon event occurs. For example, coupon created, coupon updated, coupon deleted, etc.

InstantOrder

Triggers when an Order event occurs. For example, order created, order updated, order deleted, etc.

InstantProduct

Triggers when a Product event occurs. For example, product created, product updated, product deleted, etc.