Every new customer presents the potential for long-term engagement. Make sure you can identify and react to them by activating this lead-capture automation. It will then listen for any new orders on WooCommerce and copy every new customer into Marketo for you, creating them and adding them to a list so your targeted marketing can kick in.
How this WooCommerce-Marketo integration works
- A new order is placed on WooCommerce
- Zapier automation adds a lead to Marketo, or updates one that exists and logs them in a list
Apps involved
- WooCommerce
- Marketo
Why Zapier?
Get started for free—14 day trial of premium features and apps.
No coding required—automate any of 1,000+ apps in minutes.
Enterprise-level security—connect mission-critical apps.
Capture new WooCommerce customers as Marketo leads
Every new customer presents the potential for long-term engagement. Make sure you can identify and react to them by activating this lead-capture automation. It will then listen for any new orders on WooCommerce and copy every new customer into Marketo for you, creating them and adding them to a list so your targeted marketing can kick in.
How this WooCommerce-Marketo integration works
- A new order is placed on WooCommerce
- Zapier automation adds a lead to Marketo, or updates one that exists and logs them in a list
Apps involved
- WooCommerce
- Marketo
It's easy to connect Marketo + WooCommerce and requires absolutely zero coding experience—the only limit is your own imagination.
Triggers when a new lead is created.
Creates or Updates a lead.
Triggers when a subscription is created, either via the Checkout or via the REST API. Only available when the WooCommerce Subscriptions extension is activated.
Adds a lead to a list.
Triggers when a WooCommerce order is paid for (order changes status to Processing).
Triggers when a subscription renewal payment completes successfully. Only available when the WooCommerce Subscriptions extension is activated.
Triggers for each line item in an order. Use this if you need the line item details from an order.
Use our free platform to build a single Zapier integration and instantly connect your app with 1,400+ others.
Become a Zapier Integration Partner