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Capture new WooCommerce customers as Marketo leads

  1. When this happensStep 1: Order

  2. Then do thisStep 2: Create or Update Lead

  3. Then do thisStep 3: Add Lead to List

Every new customer presents the potential for long-term engagement. Make sure you can identify and react to them by activating this lead-capture automation. It will then listen for any new orders on WooCommerce and copy every new customer into Marketo for you, creating them and adding them to a list so your targeted marketing can kick in.

How this WooCommerce-Marketo integration works

  1. A new order is placed on WooCommerce
  2. Zapier automation adds a lead to Marketo, or updates one that exists and logs them in a list

Apps involved

  • WooCommerce
  • Marketo
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Connect Marketo + WooCommerce in Minutes

It's easy to connect Marketo + WooCommerce and requires absolutely zero coding experience—the only limit is your own imagination.

All Triggers & Actions

New Lead

Triggers when a new lead is created.


Triggers when a Customer event occurs. For example, customer created, customer updated, customer deleted, etc.

InstantLine Item in an Order

Triggers when an Order event occurs. Creates a separate task for each line item in an Order.


Triggers when a Subscription event occurs. For example, subscription created, subscription updated, subscription deleted, etc.


Triggers when a Coupon event occurs. For example, coupon created, coupon updated, coupon deleted, etc.


Triggers when an Order event occurs. For example, order created, order updated, order deleted, etc.


Triggers when a Product event occurs. For example, product created, product updated, product deleted, etc.