When this happens...
WooCommerceNew Order
do these tasks!
MarketoCreate or Update Lead
MarketoAdd Lead to List

Every new customer presents the potential for long-term engagement. Make sure you can identify and react to them by activating this lead-capture automation. It will then listen for any new orders on WooCommerce and copy every new customer into Marketo for you, creating them and adding them to a list so your targeted marketing can kick in.

How this WooCommerce-Marketo integration works

  1. A new order is placed on WooCommerce
  2. Zapier automation adds a lead to Marketo, or updates one that exists and logs them in a list

Apps involved

  • WooCommerce
  • Marketo

Why Zapier?


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It's easy to connect Marketo + WooCommerce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Order

(With Line Item Support) Triggers when a WooCommerce order is paid for.

Add Lead to List

Adds a lead to a list.

New Customer

Triggers if a customer chooses to register for an account. This can happen during the checkout process, or via the My Account page.

Subscription Created

(With Line Item Support) Triggers when a WooCommerce subscription is created.

New Line Item in Order

Triggers for each line item in an order. Use this if you need the line item details from an order.

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Marketo's marketing automation software helps marketers engage customers and prospects.

Learn More

WooCommerce is the eCommerce platform for WordPress. This connection requires a paid extension.

See WooCommerce Integrations