When this happens...
StripeNew Customer
do these tasks!
MarketoCreate or Update Lead
MarketoAdd Lead to List

Customers that subscribe to your service are committing their loyalty. Your chances of retention and upselling them will be best if you can take each one through your marketing funnel effectively: Once this automation is active, every new customer you gain on Stripe will automatically be sent over to Marketo, adding them as a lead to any list your want, keeping up with everyone.

How this Stripe-Marketo integration works

  1. A new customer is detected on Stripe
  2. Zapier adds them to a new list on Marketo, updating any details if they already exist

Apps involved

  • Stripe
  • Marketo

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Marketo + Stripe and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Charge

Triggers when someone's credit card is charged.

Add Lead to List

Adds a lead to a list.

New Event

Triggers when a new event like a dispute, subscription, or transfer is added.

Create Customer

Creates a new customer.

New Customer

Triggers when a new customer is added.

Update Customer

Updates a customer.

New Refund

Triggers when a new refund is created.

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Marketo's marketing automation software helps marketers engage customers and prospects.

Learn More

Stripe is a developer-friendly way to accept payments online and in mobile apps. Stripe's suite of APIs powers commerce for thousands of companies of all sizes, processing billions of dollars for businesses each year.

See Stripe Integrations