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Add new PayPal customers as Marketo leads

  1. When this happensStep 1: Successful Sale

  2. Then do thisStep 2: Create or Update Lead

  3. Then do thisStep 3: Add Lead to List

As each new sale is made on PayPal, you have the chance of engaging a customer when they're most attentive. Zapier can help you react instantly once you configure this automation. It will then fire off whenever a new sale is made successfully on PayPal, capturing the customer and adding them as a new lead on Marketo (or updating them), and adding them to the appropriate list.

How this PayPal-Marketo integration works

  1. A new sale is made successfully​ on PayPal
  2. Zapier creates a new lead on Marketo, or updates an existing match, and adds them to a list

Apps involved

  • PayPal
  • Marketo
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Connect Marketo + PayPal in Minutes

It's easy to connect Marketo + PayPal and requires absolutely zero coding experience—the only limit is your own imagination.

All Triggers & Actions

New Lead

Triggers when a new lead is created.

InstantSuccessful Sale

Only successfully completed payments trigger this (with line item support).

InstantAll Merchant Transactions

All Merchant Transactions, regardless of status, trigger this.

Create or Update Lead

Creates or Updates a lead.

Find or Create Lead

Finds or creates a specific search lead.

InstantSuccessful Sale

Only successfully completed payments trigger this.

InstantRefunded Sale

Only refunded payments trigger this.

Add Lead to List

Adds a lead to a list.

Find Lead

Finds a lead whose e-mail address matches the search criteria.

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