As each new sale is made on PayPal, you have the chance of engaging a customer when they're most attentive. Zapier can help you react instantly once you configure this automation. It will then fire off whenever a new sale is made successfully on PayPal, capturing the customer and adding them as a new lead on Marketo (or updating them), and adding them to the appropriate list.
How this PayPal-Marketo integration works
- A new sale is made successfully on PayPal
- Zapier creates a new lead on Marketo, or updates an existing match, and adds them to a list
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Triggers when a new lead is created.
Creates or Updates a lead.
Only successfully completed payments trigger this (with line item support).
Adds a lead to a list.
Only refunded payments trigger this.
Only successfully completed payments trigger this.
All Merchant Transactions, regardless of status, trigger this.