When this happens...
PayPalSuccessful Sale
do these tasks!
MarketoCreate or Update Lead
MarketoAdd Lead to List

As each new sale is made on PayPal, you have the chance of engaging a customer when they're most attentive. Zapier can help you react instantly once you configure this automation. It will then fire off whenever a new sale is made successfully on PayPal, capturing the customer and adding them as a new lead on Marketo (or updating them), and adding them to the appropriate list.

How this PayPal-Marketo integration works

  1. A new sale is made successfully​ on PayPal
  2. Zapier creates a new lead on Marketo, or updates an existing match, and adds them to a list

Apps involved

  • PayPal
  • Marketo

Why Zapier?


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No coding required—automate any of 1,500+ apps in minutes.


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It's easy to connect Marketo + PayPal and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

Successful Sale

Only successfully completed payments trigger this (with line item support).

Add Lead to List

Adds a lead to a list.

Refunded Sale

Only refunded payments trigger this.

Successful Sale

Only successfully completed payments trigger this.

All Merchant Transactions

All Merchant Transactions, regardless of status, trigger this.

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Marketo's marketing automation software helps marketers engage customers and prospects.

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PayPal is a fast, safe way to send money, make an online payment, receive money or set up a merchant account. With over 150 million active registered accounts, PayPal helps people and businesses receive and make payments in more than 100 currencies in 203 markets.

See PayPal Integrations