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Create or update Mixpanel profiles when new lead are created in Marketo

  1. When this happensStep 1: New Lead

  2. Then do thisStep 2: Create or Update Profile

Generating new leads in your marketing automation tool is critical. But what happens when the team building and designing your product don’t have access to this information? With this Marketo-Mixpanel integration, when a new lead is created in Marketo, an event is tracked in Mixpanel and a new profile is created (or is updated if it already exists in Mixpanel). Now teams looking at product metrics and user engagement data can leverage new lead data in any Mixpanel report. You can also use Mixpanel data to target new leads to receive customized notifications.

How this Marketo-Mixpanel integration works

  1. A new lead is created in Marketo
  2. A new people profile is created in Mixpanel or an existing profile is updated with new information from Marketo

Apps involved

  • Marketo
  • Mixpanel
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