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Marketo + Mixpanel

Create or update Mixpanel profiles when new lead are created in Marketo

Generating new leads in your marketing automation tool is critical. But what happens when the team building and designing your product don’t have access to this information? With this Marketo-Mixpanel integration, when a new lead is created in Marketo, an event is tracked in Mixpanel and a new profile is created (or is updated if it already exists in Mixpanel). Now teams looking at product metrics and user engagement data can leverage new lead data in any Mixpanel report. You can also use Mixpanel data to target new leads to receive customized notifications.

Generating new leads in your marketing automation tool is critical. But what happens when the team building and designing your product don’t have access to this information? With this Marketo-Mixpanel integration, when a new lead is created in Marketo, an event is tracked in Mixpanel and a new profile is created (or is updated if it already exists in Mixpanel). Now teams looking at product metrics and user engagement data can leverage new lead data in any Mixpanel report. You can also use Mixpanel data to target new leads to receive customized notifications.

  1. short arrow
    long arrow
    When this happens...
    MarketoMarketo
    New Lead

    Triggers when a new lead is created.

    TriggerScheduled
  2. automatically do this!
    MixpanelMixpanel
    Create or Update Profile

    Create a new profile or update properties of an existing profile.

    ActionWrite

Supported triggers and actions

What does this mean?
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marketo logo
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About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Related categories

  • Marketing Automation

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