Facebook Conversions (for Business admins) + Pardot

Create and send facebook conversions leads from new Pardot prospects

Boost your Facebook Conversions by making the most of Pardot's New Prospect information. With this workflow, once a New Prospect is identified in Pardot, their details are exported promptly to Facebook Conversions, initiating a Send Lead Event. This streamlines your lead management process, ensuring prompt action and efficient use of your business data.

Boost your Facebook Conversions by making the most of Pardot's New Prospect information. With this workflow, once a New Prospect is identified in Pardot, their details are exported promptly to Facebook Conversions, initiating a Send Lead Event. This streamlines your lead management process, ensuring prompt action and efficient use of your business data.

  1. When this happens...
    PardotPardot
    New Prospect

    Triggers when a new Prospect is synced to Pardot.

    TriggerPolling
  2. automatically do this!
    Facebook Conversions (for Business admins)Facebook Conversions (for Business admins)
    Send Lead Event

    Publish lead events to Facebook

    ActionWrite
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Supported triggers and actions

  • Pardot triggers, actions, and search

    New or Updated Prospect

    Triggers when a Prospect is created or updated in Pardot.

    Trigger
    Polling
    Try It
    • Email AddressRequired

    • First Name

    • Last Name

    • Last Activity At

    • Salutation

    • Campaign

    • Address One

    • Address Two

    • City

    • Zip

    • State

    • Territory

    • Country

    • Website

    • Phone

    • Fax

    • Job Title

    • Department

    • Company

    • Number of Employees

    • Years in Business

    • Industry

    • Notes

    • Comments

    • Source

    • Score

    • Password

    • Account

    • Annual Revenue

    • Is Do Not Email

    • Is Reviewed

    • Is Starred

    • Is Do Not Call

    Action
    Write
    • NameRequired

    • CampaignRequired

    • ListsRequired

    • From NameRequired

    • From EmailRequired

    • Subject LineRequired

    • Email Body (Text)Required

    • Email Body (HTML)

    • Tags

    • Custom Reply-To Address

    • Suppression Lists

    • Scheduled Time

    Action
    Write
facebook-conversions-business logo
facebook-conversions-business logo

About Facebook Conversions (for Business admins)

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Related categories

  • Ads & Conversion
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About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
Learn more

Related categories

  • Marketing Automation

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