Emma + Lofty

Turn new Lofty leads into Emma subscribers instantly

Streamline your lead management process with this efficient workflow. When a new lead is added in Lofty, a subscriber is instantly created in Emma, saving you precious time and keeping your marketing communications consistent. This ensures you're always ready to send tailored newsletters, campaigns, and promotions to every potential client, boosting your conversion rate. Enjoy the benefits of seamless data transfer and improved lead nurturing.

When this happens...
New Lead
Triggers when a new lead is assigned to you. Does not work for lender-type accounts.
TriggerInstant
automatically do this!
Add Member to Group
Add a single member to a group.
ActionWrite

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Supported triggers and actions

- SegmentRequired
Trigger
Instant
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New Transaction
New transaction trigger
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Instant
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- Zap Trigger IDRequired
Trigger
Instant
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Update Transaction
Update transaction trigger
Trigger
Instant
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- Transaction NameRequired
- Transaction ID
- Lead First NameRequired
- Lead Last Name
- Lead ID
- Associated Lead Email
- Transaction Owner ID
- Transaction Owner Email
- Transaction TypeRequired
- Transaction StageRequired
- Close Price
- GCI
- Team Revenue
- Agent Revenue
- Commission Rate
- Timezone
- Closed Date
- Expected Close
- Appointment Date
- Agreement Signed Date
- Offer Date
- Contract Date
- Appraisal Date
- Home Inspection Date
- Escrow Date
- Expiration Date
- Property Address
- Property Unit
- Property Listing Status
- Property MLS Listing ID
- Property Label
- Property List Price
- Property Type
- Property Bedrooms
- Property Bathrooms
- Property Square Feet
- Property Lot Size (Sqft)
- Property Note
Action
Write

- Transaction NameRequired
- Transaction ID
- Lead First NameRequired
- Lead Last Name
- Lead ID
- Associated Lead Email
- Transaction Owner ID
- Transaction Owner Email
- Transaction TypeRequired
- Transaction StageRequired
- Close Price
- GCI
- Team Revenue
- Agent Revenue
- Commission Rate
- Timezone
- Closed Date
- Expected Close
- Appointment Date
- Agreement Signed Date
- Offer Date
- Contract Date
- Appraisal Date
- Home Inspection Date
- Escrow Date
- Expiration Date
- Property Address
- Property Unit
- Property Listing Status
- Property MLS Listing ID
- Property Label
- Property List Price
- Property Type
- Property Bedrooms
- Property Bathrooms
- Property Square Feet
- Property Lot Size (Sqft)
- Property Note
Action
Write
- ObjectRequired
- Search ValueRequired
Action
Search

Field Deleted
Triggers when a field is deleted.
Trigger
Instant
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Group Created
Triggers when a new member group is created.
Trigger
Instant
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Group Updated
Triggers when a group is updated.
Trigger
Instant
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New Member Added
Triggers when a new member is added to your audience.
Trigger
Instant
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Member Deleted
Triggers when a member is deleted.
Trigger
Instant
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Member Status Updated
Triggers when a member's status is updated.
Trigger
Instant
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Mailing Clicked
Triggers when a mailing is clicked.
Trigger
Instant
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Mailing Opened
Triggers when a mailing is opened.
Trigger
Instant
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Mailing Share Clicked
Triggers when a member shares a link to a mailing and someone clicks on it.
Trigger
Instant
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- Mailing IdRequired
- Member IdRequired
Trigger
Polling
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- Member IDRequired
- Group IDRequired
Action
Write
- EmailRequired
- Event NameRequired
- DataRequired
Action
Write
- Source
- Source Product ID
- Product Name
- Source Variant IDs
- Variant Names
- Variant SKUs
- Variant Prices
- Variant Product URL
- Variant Image URL
- Categories
- Deleted At
Action
Write
- Mailing IDRequired
- Member IDRequired
- Recipient Emails
- Heads Up Emails
Action
Write
- EmailRequired
- SMS Phone Number
- SMS Promotional Status
- SMS Transactional Status
- Group Ids
- Field Change Autoresponders
- Subscriber Consent Tracking
- Signup Form ID
Action
Write
- Member IDRequired
- Group IDRequired
Action
Write
- Group NameRequired
- Group IDRequired
Action
Write
- Member IdRequired
Action
Write
- Member IDRequired
Action
Search
- Mailing IDRequired
Action
Search
- Mailing IdRequired
Action
Search
- Mailing IDRequired
Action
Search
- EmailRequired
Action
Search
- EmailRequired
- SMS Phone Number
- SMS Promotional Status
- SMS Transactional Status
- Group Ids
- Field Change Autoresponders
- Subscriber Consent Tracking
- Signup Form ID
Action
Search or write

- PipelineRequired
Trigger
Instant
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New Lead
Triggers when a new lead is assigned to you. Does not work for lender-type accounts.
Trigger
Instant
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Transaction File Uploaded
Fires when a new file is uploaded to a Transaction in Lofty.
Trigger
Instant
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- First Name
- Last Name
- Email
- Phone
- Birthday
- Street or Complete Address (Mailing Address)
- Lead Type
- Lead Ownership Level
- Source
- Segment
- Tag
- Note
- Subscription - Smart Plans
- Subscription - Property Alert
- Subscription - Market Report
- Min Price (Buyer)
- Max Price (Buyer)
- Location (Deprecated)
- City (Buyer)
- State (Buyer)
- Zipcode (Buyer)
- Address (Buyer)
- Min Beds (Buyer)
- Min Baths (Buyer)
- Beds (Seller)
- Baths (Seller)
- Price (Seller)
- Address (Seller)
- SqFt (Seller)
- City (Seller)
- State (Seller)
- Zipcode (Seller)
- Send Welcome Email
- City (Mailing Address)
- State (Mailing Address)
- Zip Code(Mailing Address)
- Call Opt In
- Text Opt In
- Email Opt In
- Number Consent
Action
Write
- Email
- leadId
- First Name
- Last Name
- Phone
- Birthday
- Street or Complete Address (Mailing Address)
- Lead Type
- Source
- Segment
- Tag
- Note
- Subscription - Smart Plans
- Subscription - Property Alert
- Subscription - Market Report
- Min Price (Buyer)
- Max Price (Buyer)
- Location (Deprecated)
- City (Buyer)
- State (Buyer)
- Zipcode (Buyer)
- Address (Buyer)
- Min Beds (Buyer)
- Min Baths (Buyer)
- Beds (Seller)
- Baths (Seller)
- Price (Seller)
- Address (Seller)
- SqFt (Seller)
- City (Seller)
- State (Seller)
- Zipcode (Seller)
- City (Mailing Address)
- State (Mailing Address)
- Zip Code(Mailing Address)
- Call Opt In
- Text Opt In
- Email Opt In
- Number Consent
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
Field Created
Triggers when a new member field is created.
Trigger
Instant
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Field Updated
Triggers when a field is updated.
Trigger
Instant
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Group Deleted
Triggers when a group is deleted.
Trigger
Instant
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Mailing Finished
Triggers when a mailing is finished.
Trigger
Instant
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Member Added to Group
Triggers when a member is added to a group.
Trigger
Instant
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Member Removed From Group
Triggers when a member is removed from a group.
Trigger
Instant
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Member Updated
Triggers when a member is updated.
Trigger
Instant
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Mailing Forwarded
Triggers when a mailing is forwarded.
Trigger
Instant
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Mailing Shared
Triggers when a member shares a mailing.
Trigger
Instant
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Member Unsubscribed
Triggers when a subscriber opts-out.
Trigger
Instant
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- Member IDRequired
- Status
- Mailing ID
- Source Member IDRequired
- Created AtRequired
- Updated At
- SourceRequired
- Cancelled Reason
- SubtotalRequired
- Shipping CostRequired
- TaxRequired
- Total CostRequired
- Source Order IDRequired
- Product IDsRequired
- Product PricesRequired
- Product QuantitiesRequired
Action
Write
- From Group IDRequired
- To Group IDRequired
- Member Status IDRequired
Action
Write
- Shortcut NameRequired
- Display nameRequired
- Widget TypeRequired
- Options
- Column OrderRequired
- Field Type
Action
Write
- CriteraRequired
- NameRequired
Action
Write
- Group NameRequired
Action
Write
- EmailRequired
Action
Write
- Member IDRequired
- Group IDsRequired
Action
Write
- EmailRequired
- SMS Phone Number
- SMS Promotional Status
- SMS Transactional Status
- Group Ids
- Field Triggers
- Subscriber Consent Tracking
Action
Write
- Member IDRequired
- Order IDRequired
- Status
- Updated At
- Cancelled Reason
- Cancelled At
- Subtotal
- Shipping Cost
- Tax
- Total Cost
Action
Write
- Group IDRequired
Action
Search
- Member IDRequired
Action
Search
- Product IDRequired
Action
Search
- Count
- Start
- End
- Sort Column
- Sort Order
- Source
- Source Product ID
- SKU
- Name
- Price
- Product URL
- Image URL
- Categories
Action
Search
- Member IDRequired
- EmailRequired
- SMS Phone Number
- SMS Promotional Status
- SMS Transactional Status
- Group Ids
- Field Change Autoresponders
- Subscriber Consent Tracking
- Signup Form ID
Action
Search or write

About Emma

Grow your business with smart, stylish email marketing campaigns.

Learn more

Related categories

Email Newsletters

Similar apps

About Lofty

Lofty is a product of the technology company Lofty Inc, which offers a complete tech solution for real estate agents.

Learn more

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Related Zap Templates

Create new Emma members from new Lofty leads

Related Zap Templates

Create new Emma members from new Lofty leads

Emma + Lofty

Turn new Lofty leads into Emma subscribers instantly

Segment Changed

New Transaction

Smart Plan Action

Update Transaction

Create Transaction

Update Transaction

Find Record

Field Deleted

Group Created

Group Updated

New Member Added

Member Deleted

Member Status Updated

Mailing Clicked

Mailing Opened

Mailing Share Clicked

Specific Member Opened a Mailing

Add Member to Group

Create Event

Create or Update Product

Forward Mailing

Create Member

Remove Member From Group

Update Group

Update a Member's Field Information

Get Groups to Which a Member Belongs

Get List of Members Whom Was Sent a Mailing

Get List of Optouts for Specific Mailing

Get Response Summary for a Mailing by ID

Get Member by Email

Find Member by Email or Create Member

Lead Pipeline Changed

New Lead

Transaction File Uploaded

Create Lead

Update Lead

API Request (Beta)

Field Created

Field Updated

Group Deleted

Mailing Finished

Member Added to Group

Member Removed From Group

Member Updated

Mailing Forwarded

Mailing Shared

Member Unsubscribed

Add Member Order

Copy All the Members of One Group Into Another Group

Create Field

Create Segment

Create Group

Opt Out a Member's Status Based on Email Address

Remove a Member From One or More Groups

Update Member

Update Member Order

Get Members of a Group

Get Member by ID

Get Product

Lookup Product

Find or Create Member

About Emma

Related categories

Similar apps

Mailchimp

AWeber

Campaign Monitor

About Lofty

Related categories

Similar apps

Zapier Interfaces

Related Zap Templates

Related Zap Templates