Get to know Unbounce

It starts out at your Unbounce dashboard, where you'll see quick stats on each of your pages—and you might end up with quite a catalogue of pages since Unbounce lets you make as many pages as you want. To spin up a new one, just click the green Create New Page button on the top right, then choose a theme or a blank design to start out.

The template editor is reminiscent of Photoshop, with a dark interface, toolbars along the top and left, and property panes on the right. Drag-and-drop in the elements you want, and Unbounce will snap them to the edges or center of your document as you drag them to help quickly build an orderly page. There's a handful of typefaces to use—including newer Google Fonts favorites like Open Sans and Roboto—and properties to add keywords and descriptions to your page. And if you like your template, you can download it to reuse later or share—or, you can buy 3rd party themes and upload them into Unbounce, though you can't hand-code HTML templates and import them.

You'll also notice tabs in the editor, which show up as you add lightboxes, forms, and other interactive elements to your page. You can tweak the design of each of these from their own tab, then try them in action from the Preview button. There are also custom HTML, Javascript, and CSS style fields where you can add custom code to your page. And be sure to click the blue Save button regularly to make sure your tweaks aren't lost.

Your new design is likely great—but it might not be the best possible page for your customers. You'll only know for sure by testing—and that's what the Variant button on the top left is for. You can duplicate your page, then make a tweak to it to see if—say—a different color on your signup button works better or not. Then, in your dashboard, you can see how each variant performed—which one kept visitors around the longest, and got the most people to click your signup form.

Forms are what turn your pages into a community builder for your brand. Just add one to your page, and you can get visitors to signup for your emails, to get notified when your product launches, or to vote on which color they'd like most. Then, connect it with Unbounce integrations, and you can send those form entries to your CRM, spreadsheet, project management app, and more.

Whether you need a quick way to get a web presence, or want to create dozens of pages and test which ones perform better, Unbounce is a great way to make any landing pages you need. Its templates and tools help you make beautiful pages that will turn your visitors into long-term connections, building your brand without anywhere near as much effort as it'd take to build an entire new site.

Do more with Unbounce

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Google Sheets

Google +1Google, Spreadsheets

8 Integrations


Marketing Automation

11 Integrations


CRM (Customer Relationship Management)

13 Integrations


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Unbounce Updates

New for Unbounce: Automate Lead Generation with Unbounce's In-App Zapier Integration