Unbounce - Features, Pricing, Alternatives, and More

Matthew Guay
Written by Matthew GuayLast updated May 2, 2017

You need a new website for that new product you're creating or a seasonal promotion. Or perhaps you don't—you actually just need a page to promote that item, get your followers excited, and perhaps capture their contact info so you can get in touch again later.

That's what landing page apps like Unbounce are designed for. They give you a simple way to make a new page for anything you want. In minutes, you can customize a template page, add your own branding and info, and share it with the world. Then you can come back and see how your page performed—or run an A/B test with two designs to see which one works better with your audience.

It starts out at your Unbounce dashboard, where you'll see quick stats on each of your pages—and you might end up with quite a catalogue of pages since Unbounce lets you make as many pages as you want. To spin up a new one, just click the green Create New Page button on the top right, then choose a theme or a blank design to start out.

The template editor is reminiscent of Photoshop, with a dark interface, toolbars along the top and left, and property panes on the right. Drag-and-drop in the elements you want, and Unbounce will snap them to the edges or center of your document as you drag them to help quickly build an orderly page. There's a handful of typefaces to use—including newer Google Fonts favorites like Open Sans and Roboto—and properties to add keywords and descriptions to your page. And if you like your template, you can download it to reuse later or share—or, you can buy 3rd party themes and upload them into Unbounce, though you can't hand-code HTML templates and import them.

You'll also notice tabs in the editor, which show up as you add lightboxes, forms, and other interactive elements to your page. You can tweak the design of each of these from their own tab, then try them in action from the Preview button. There are also custom HTML, Javascript, and CSS style fields where you can add custom code to your page. And be sure to click the blue Save button regularly to make sure your tweaks aren't lost.

Your new design is likely great—but it might not be the best possible page for your customers. You'll only know for sure by testing—and that's what the Variant button on the top left is for. You can duplicate your page, then make a tweak to it to see if—say—a different color on your signup button works better or not. Then, in your dashboard, you can see how each variant performed—which one kept visitors around the longest, and got the most people to click your signup form.

Forms are what turn your pages into a community builder for your brand. Just add one to your page, and you can get visitors to signup for your emails, to get notified when your product launches, or to vote on which color they'd like most. Then, connect it with Unbounce integrations, and you can send those form entries to your CRM, spreadsheet, project management app, and more.

Whether you need a quick way to get a web presence, or want to create dozens of pages and test which ones perform better, Unbounce is a great way to make any landing pages you need. Its templates and tools help you make beautiful pages that will turn your visitors into long-term connections, building your brand without anywhere near as much effort as it'd take to build an entire new site.

Have any feedback on this overview, or something we should change? Let us know!

Unbounce Features

  • Quickly build landing pages with pre-made templates and a drag-and-drop editor
  • Capture leads with built-in forms
  • Dynamic Text Replacement to change keywords on your page based on visitors' search queries
  • Include custom analytics and scripts on your pages
  • A/B test pages to find best fit for your audience
  • WordPress add-on to use Unbounce with your WordPress blog

Unbounce Pricing

  • Free account with Unbounce-branded footer
  • $79/month Essential plan for up to 500k visitors and 75 published landing pages
  • $159/month Premium plan for 500k visitors,150 published landing pages, and 5 client sub-accounts
  • From $399/month Enterprise plans start at 500k visitors, 375+ published landing pages, dedicated success coach, and 15 client sub-accounts

(All accounts include professional integrations, dynamic text replacement, and Convertables)

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