Increase user adoption and engagement with the right tools

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Join thousands of partners who use Zapier to bring automation to their users.

Make your customers happier with Zapier

Seamless discovery

Help users easily discover integrations where they're looking for them, without ever leaving your app.

Immediate adoption

Display pre-made templates inside your product so users can start automating in minutes.

Better retention

Retain customers longer, reduce churn, drive upgrades, and improve their lifetime value.

Zero distraction

Focus on building your core product without sacrificing valuable engineering resources on Zapier.

Achieve more with our partner tools

Plug-and-play Elements

Our plug-and-play Elements are the quickest—and easiest—way to surface your Zapier integration, available app connections, popular Zap templates, and Zaps your users set up inside your product.

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Powerful APIs

Our Partner API lets you build a fully integrated user experience that matches your product's look and feel—and allows your users to discover and set up Zaps without ever leaving your app.

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Plug-and-play Elements


Showcase your integration to users with the App Directory Element. Add your dynamic app directory—powered by Zapier's library of integrations—straight to your site with just one line of code. Users can search through thousands of available apps to pair with yours and see popular workflows at a glance.

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Let new Zapier users stay in the flow of your product when setting up Zaps for the first time. The Automatic Account Creation feature lets users sign up for Zapier without leaving your product, so they can get started with zero distractions.

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Get stickier, higher-value users by showing off your most popular Zap templates anywhere they make sense. That can be in blog posts, help articles, or even product pages. Your Zap templates update automatically based on popularity, so you never need to update them manually.

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Engage your users with the Zap Manager Element. This shows users the Zaps they've set up with your app right inside your product. They'll be able to view their Zap data, gain insight into how much time they save, and discover even more handy workflows that keep them in your product longer.

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Giving users a better experience is always a top priority for us, and the App Directory Element integration fits perfectly with that value. Embedding the app directory was easy and simple to do, it took us only a few hours from start to finish.

Roy Povarchik

Head of Growth, Any.do

Powerful APIs

Smart, end-to-end functionality

When it comes to delivering the best user experience, there are no boundaries with Zapier's Partner API. Give your developer team complete control over how your users experience Zapier within your product—from account creation to managing Zaps. Customize styling, streamline Zap set up for users, and do a lot more with the Partner API.

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Frequently Asked Questions