Zapier White Label: Your product, Zapier's integrations
Embed Zapier's 9,000+ app integrations in your product for your users. No competitor funnel or third-party branding—just your UI and your brand. Want to get in touch directly? Email us at whitelabel@zapier.com.
BUILT FOR THE AGENTIC ERA
Build workflows, native automations, and agents on one platform
Whether your users build workflows, expect native automation, or want to talk to an agent, let them ship it with Zapier's integration layer instead of building connectors yourself.
Zapier MCP, Zapier SDK, and Zapier CLI: What's the difference?
Zapier gives you three ways to let AI access your apps. Zapier MCP runs in chatbots like Claude and ChatGPT. Zapier SDK runs in code files. Zapier CLI runs in your terminal.
Zapier SDK: Connect your code files to thousands of actions
A guide to the Zapier SDK. Plug your AI coding agent into 9,000+ apps — with auth, governance, and reliability built in.
Zapier MCP: Perform tens of thousands of actions in your AI tool
Same app ecosystem, different surface. Zapier MCP plugs Claude, ChatGPT, and other AI chatbots into 9,000+ apps — no code required.
Building integrations is a roadmap tax
Normally, every new integration means weeks of engineering, ongoing maintenance, and connectors breaking when APIs change.
How it works
Install and initialize
One npm install. Run zapier-sdk login. That's it — you're authenticated. Whether you're writing the code or your agent is, the SDK gives you a programmable interface to the entire Zapier ecosystem from that point forward.
Connect your apps once
Your existing Zapier connections are ready to go. If you need to add a new one, the SDK generates a connect link — your user authenticates through a Zapier-hosted flow and lands back in your context. Tokens, refresh logic, and retries never touch your code.
Your agent takes action
Invoke any of 9,000+ apps across the full catalog, or use raw authenticated API calls to 3,000+ supported apps. Zapier's governance policies apply automatically — no extra config.
Powerful capabilities. Zero maintenance.
Every Zapier integration is maintained by a team that's been connecting apps for 15 years. You build your product. We keep 9,000+ integrations running.
✓ OAuth client management
✓ Rate limit handling
✓ App connection UI
✓ Security reviews and renewals
✓ Error recovery and retries
✓ Token refresh logic
✓ API versioning and updates
✓ SOC 2 infrastructure
✓ Procurement and compliance
Embed Zapier's full platform under your brand
Give your users the integrations they want without sacrificing governance. Every connection runs on SOC 2 certified infrastructure with OAuth, fine-grained access controls, and a single source of truth for what's connected and what it can do. With Zapier White Label, the same security review that protects Zapier protects your users.
Why teams pick Zapier over a traditional embedded iPaaS
Use the Zapier SDK when you're building in a code editor like Cursor or Claude Code. Use Zapier MCP when you're connecting AI agents and chat apps to Zapier actions directly.
| Zapier White Label | Traditional embedded iPaaS | |
|---|---|---|
Apps | 9,000+ (3,000+ with full API access) | 130-1,200 |
Built for agents | Native tool calling across our full app catalogue | Bolt-on, limited catalogue |
Your branding | Fully-branded product experience. Zapier only shows up on standard third-party OAuth screens. | Varies, but is often a visible connection step |
Maintenance | Zapier runs every connector | You maintain or co-maintain |
Pricing | Usage-based pricing | Mostly per-seat or tiered pricing |
Who should try early access?
You're a good fit for early access if you want to give your customers access to their favorite tools in hours, not months—without building integrations yourself.
Real users asking for integrations
A technical team ready to build
Paying customers, not just internal users
Embed Zapier. Keep your brand.
Request early access and get a prototype running this week.