Put Zapier automation inside your product

Embed Zapier to unlock the power of automation for your entire user base.

Put automation at their fingertips

Provide a seamless, end-to-end experience that makes it easy for users to create and run workflows directly inside your product.

Increase customer stickiness

Reduce context switching with relevant, pre-built workflows that keep customers active within your interface.

Expand connectivity

Give users access to thousands of apps, leading to higher customer retention and increased lifetime value.

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Trusted by 3.4 million companies

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Design an embedded experience that scales with your product's growth

Zapier's embed tools enable you to provide a more comprehensive and consistent user experience.

Giving users a better experience is always a top priority for us, and [embedding Zapier] fits perfectly with that value. It unlocks a world of opportunities for our users, cementing Any.do as the hub and source of truth for their day-to-day tasks.

Roy Povarchik, Head of Growth at Any.do

Zapier's Workflow API allowed us to present a consistent, native user experience with our branding and style while offering Zapier functionality. Jotform sees a 1.5x higher retention rate amongst users who automate tasks with Zapier.

Uğur Ugurlu, Head of Integrations at Jotform

Customize your full user journey

Embed Zapier’s rich app ecosystem directly into your product. Let users discover, create, and manage powerful workflows—without ever leaving your app.

Best for partners who want to customize the user journey within their product.

Create a seamless workflow experience

Maximize user adoption by embedding the complete Zapier experience into your product with just three lines of code. Users can easily discover, create, and edit their Zaps without leaving your app. 

Best for partners who want to pull all of Zapier's embed solutions into their product—no API required.

Showcase popular workflows

Use Zap templates to highlight your most popular use cases. Embed Zap templates in your community, support site, blog, and more to show how to connect your app with thousands of others.

Best for partners who want a quick implementation via a pre-built UI component.

When Zapier partners use an embed tool, more customers use their integration

Ask us which option is best for your product.

How AI tools Leap AI and Hugging Face reach no-code audiences with Zapier

How Paperform's Zapier integration increased its user retention rate

How Clearbit reduces churn by showcasing its Zapier integration

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Documentation

Add automation to your product—without building it from scratch.

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Get help

Stuck or have questions? We're here. Check out the Help Center for technical guidance and support with your Zapier integration.

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Community

Get help and have technical discussions about building app integrations on the Zapier platform.

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Partner Program

Scale with the Zapier Integration Partner Program.

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