Put Zapier automation inside your product
Embed Zapier to unlock the power of automation for your entire user base.
Put automation at their fingertips
Increase customer stickiness
Expand connectivity
Trusted by 3.4 million companies
Design an embedded experience that scales with your product's growth
Zapier's embed tools enable you to provide a more comprehensive and consistent user experience.
Giving users a better experience is always a top priority for us, and [embedding Zapier] fits perfectly with that value. It unlocks a world of opportunities for our users, cementing Any.do as the hub and source of truth for their day-to-day tasks.
Roy Povarchik, Head of Growth at Any.do
Zapier's Workflow API allowed us to present a consistent, native user experience with our branding and style while offering Zapier functionality. Jotform sees a 1.5x higher retention rate amongst users who automate tasks with Zapier.
Uğur Ugurlu, Head of Integrations at Jotform
Customize your full user journey
Embed Zapier’s rich app ecosystem directly into your product. Let users discover, create, and manage powerful workflows—without ever leaving your app.
Best for partners who want to customize the user journey within their product.
Create a seamless workflow experience
Maximize user adoption by embedding the complete Zapier experience into your product with just three lines of code. Users can easily discover, create, and edit their Zaps without leaving your app.
Best for partners who want to pull all of Zapier's embed solutions into their product—no API required.
Showcase popular workflows
Use Zap templates to highlight your most popular use cases. Embed Zap templates in your community, support site, blog, and more to show how to connect your app with thousands of others.
Best for partners who want a quick implementation via a pre-built UI component.
When Zapier partners use an embed tool, more customers use their integration
Ask us which option is best for your product.
How AI tools Leap AI and Hugging Face reach no-code audiences with Zapier
How Paperform's Zapier integration increased its user retention rate
