How LinkedIn uses the Workflow API to facilitate Zap creation for a high-value use case
LinkedIn Conversions helps marketers turn engagement into measurable results with tools that simplify tracking, optimizing, and automating campaign performance across LinkedIn.
How LinkedIn Conversions paired the Workflow API with Task Sponsorship
LinkedIn Conversions embedded the Zap creation experience into their platform using the Workflow API to build a more tailored and native-feeling workflow setup for their users.
LinkedIn Conversions uses Quick Account Creation for a seamless, accelerated sign-up experience, allowing first-time Zapier users to skip the standard sign-up procedure.
LinkedIn Conversions offers Zapier-powered automation without requiring users to manage their own Zapier accounts or billing.
Get started with the Workflow API
Why: The Workflow API lets you make Zapier fit perfectly with your app’s design and flow, from signing up users to creating and managing Zaps.
Where: Add it where users will manage their Zaps or look to connect with other apps.
How: Get your app approved and public in Zapier's App Directory to get your client ID. Then, use the API to customize and embed Zapier features. Copy a bit of code to embed these directly into your app.
There's more to explore
Customize more with the Workflow API
Use Zapier's Workflow API and 9,000 integrations to power a built-in automation experience.
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