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How Jotform's Zapier embed keeps customers in their product longer

Featuring: Workflow API and the Embedded Editor

Dive into the tool docs
Jotform embed

About Jotform

Jotform is an online form builder that helps you create powerful forms, collect data, and automate workflows—all without writing a single line of code.

How Jotform used the Workflow API

  • Jotform compiled a directory that shows their customers all the integration possibilities in one place.
  • Using the Zapier Workflow API, Jotform tailored the Zapier embed experience with their own brand's look, feel, and flow. That way, customers could seamlessly automate inside their product.
  • Jotform surfaced pre-made workflows to demonstrate popular ways their customers can use their tools with Zapier.
  • By embedding Zapier's editor, Jotform users can create and manage their workflows without leaving the platform.