How to use Zapier's Action Runs to power third-party actions in a native workflow builder
Generic Action Runs let users trigger flexible, AI-powered actions across apps without needing predefined steps—making it easy to automate unique, custom, or one-off tasks on the fly.
How they used Action Runs with the Workflow API
Generic Action Runs used the Workflow API to trigger individual Zapier actions—such as sending an email or posting to Slack—directly from their product, giving users powerful automation without maintaining their own integrations.
Generic Action Runs uses Quick Account Creation for a seamless, accelerated sign-up experience.
Generic Action Runs offers Zapier-powered automation without requiring users to manage their own Zapier accounts or billing.
Get started with the Workflow API
Why: The Workflow API lets you make Zapier fit perfectly with your app’s design and flow, from signing up users to creating and managing Zaps.
Where: Add it where users will manage their Zaps or look to connect with other apps.
How: Get your app approved and public in Zapier's App Directory to get your client ID. Then, use the API to customize and embed Zapier features. Copy a bit of code to embed these directly into your app.
There's more to explore
Customize more with the Workflow API
Use Zapier's Workflow API and 9,000 integrations to power a built-in automation experience.
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