Power your product or AI agent with nearly 8,000 app integrations
Use Zapier's Workflow API and nearly 8,000 integrations to power a built-in automation experience, integration marketplace, or AI workflows. Zapier handles auth, infrastructure, and support—so you can move fast, at enterprise scale.
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HOW IT WORKS
Watch how TikTok enables seamless conversion with Zapier
Powered by Zapier offers flexible options to best fit your business needs
Get started and build a Zapier integration
Free to build
Gain access to Zapier Partner Program benefits
Instantly connect your product to 8,000+ popular apps
Tap into millions of existing users
Embed Zapier in your product with pre-existing tools
Free to build
Custom branding for a seamless user experience
Embed automation directly into your product with Zapier's Workflow API
Fully managed authentication
Power AI agents
Gain access to Zapier Partner Program benefits
New
Unlock free automation for your users
Provide mission-critical use cases via Zapier
Differentiate your product from competitors
Developer and end-user support included
Go-to-market collaboration—reach millions of Zapier users
Lower total cost of ownership for your users
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Unlock seamless automation for your users
Bring automation into your product with our full suite of embed tools.
App Directory
Add Zapier's entire app directory to your product while maintaining control over which integrations are surfaced to your users.
Workflow API
Use the Workflow API to let users create and manage automated workflows directly in your product, using your own UI.
Authentication Options
Skip building auth flows for every integration and let Zapier handle it for you.
Embed automation directly into your product
Give your users access to nearly 8,000 integrations, without extra billing or complexity. Cover usage fees, streamline workflows, and deliver a frictionless experience. Fill out the form to learn more.
Unlock more power with Zapier
Faster path to revenue
Close deals faster by eliminating integration barriers. When customers seamlessly connect your product to their tech stack, they realize value sooner.
Increased product stickiness
Customers stay longer when automation is built-in. By embedding Zapier's capabilities, their workflows become essential to their daily operations.
Improved engagement and adoption
Eliminate financial and technical barriers for your customers, accelerating adoption and driving deeper engagement.
Zapier vs OEM
| Feature | Powered by Zapier | OEM / White label / iPaaS | Powered by Zapier | Powered by Zapier | ||
|---|---|---|---|---|---|---|
| Available integrations | Nearly 8,000 offered out of the box | Often requires building custom templates one by one | Nearly 8,000 offered out of the box | Nearly 8,000 offered out of the box | ||
| End-user authentication | Fully managed Zapier OAuth | Create and manage your own OAuth apps with third-party products | Fully managed Zapier OAuth | Fully managed Zapier OAuth | ||
| End-user support | Zapier supports all end users directly | Hire in-house support reps or outsource support to iPaaS vendor | Zapier supports all end users directly | Zapier supports all end users directly | ||
| Speed-to-launch | Around 2 weeks to build an integration, 1-4 weeks to embed in your product | Often requires a team of engineers to build and maintain | Around 2 weeks to build an integration, 1-4 weeks to embed in your product | Around 2 weeks to build an integration, 1-4 weeks to embed in your product | ||
| Branding | Zapier and partner custom co-branding | Full OEM branding | Zapier and partner custom co-branding | Zapier and partner custom co-branding |
While traditional OEM solutions focus on complete customization, Powered by Zapier delivers immediate access to a vast integration ecosystem with proven reliability.
What our partners have to say
"Zapier's API allowed us to present a consistent user experience with our branding and style while offering Zapier functionality. Our users now have a one-stop shop for powerful forms and automated workflows, making for stickier customers."
Uğur Uğurlu
Head of Integrations at Jotform
"There is no way we can make a direct integration for every new or existing service that our users might want to use. Zapier makes it effortless for us to provide that value to our users."
Dean McPherson
Co-Founder and CTO at Paperform
"We proactively encourage our customers to connect their tech stacks with Unbounce using Zapier. It makes our customers' lives easier when their tools can seamlessly interact with one another, and, in turn, it drives long-term business health and customer retention for us."
Robert Cameron
Product Manager at Unbounce
