Integrate Google Ads with Shopify to automate your work
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Quickly connect Google Ads to Shopify with a Zapier template.
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Frequently Asked Questions about Google Ads + Shopify integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Shopify
How do I connect my Google Ads account to Shopify?
First, ensure you have active accounts with both Google Ads and Shopify. Within your Shopify admin, navigate to the app’s settings and locate the Google channel app. You can follow the setup prompts for integrating your Google Ads account, which typically involves granting permissions for data sharing between platforms. Remember to confirm that your conversion tracking setup is correctly configured in Google Ads before finalizing the integration.
What actions can be triggered in Google Ads through Shopify orders?
Once integrated, Shopify can automatically trigger actions like updating audiences in real time based on purchases, adjusting ad spend according to sales metrics, or initiating retargeting campaigns for users who abandon their shopping carts. These triggers help maintain synchronized data flows and optimize advertising efforts.
Can I track conversions from Shopify sales in my Google Ads account?
Yes, after linking your accounts, you can track conversions by setting up enhanced eCommerce tracking in Analytics connected to your Google Ads account. This allows us to import transaction data directly from Shopify into your ads reports as conversions. Ensure you configure goal completions or eCommerce tracking accurately for seamless reporting.
How often does data sync between Shopify and Google Ads?
Typically, data synchronization between platforms is near real-time once connected effectively. This ensures that any purchase or customer interaction is quickly reflected in your audience metrics and campaign performance within Google Ads.
Are there any prerequisites before integrating Google Ads with Shopify?
Before beginning the integration process, make sure you have admin access to both platforms. Verify that your business information is consistent across both accounts including currency settings and business names for smoother connectivity and data accuracy during synchronization.
Do I need coding skills to integrate Google Ads with Shopify?
No coding skills are required as this process mainly involves using interface-driven steps within both Shopify and Google platforms. However, understanding basic marketing terms related to conversion tracking might be beneficial during the setup phase.
What should I do if my conversion tracking isn’t working post-integration?
Ensure that all necessary scripts are properly installed on your Shopify store pages. Double-check configurations within your Google Analytics linked properties—for example verifying if conversion IDs are correctly mapped—and review real-time analytics dashboards within a few hours of integration adjustments for potential insights on issues.
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Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try It - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
- NameRequired
- Description
- Message
- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
- MainAccountIdRequired
- Managed Account
- Lead FormRequired
Try It- MainAccountIdRequired
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
- MainAccountIdRequired
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
- Double_opt_message
- MainAccountIdRequired
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier SourceRequired
- NameRequired
- TimestampRequired
- Value
- Currency