Don't see your Page listed? Access your Business account's [Settings](https://business.facebook.com/select/?next=https%3A%2F%2Fbusiness.facebook.com%2Fsettings%2Fpages) to confirm the connected account has correct ['Manage Page' permissions](http://zpr.io/tbqfm) and [re-connect your account](http://zpr.io/tbqfC).  See [help docs](http://zpr.io/tbqfL) for more info.

When you update a form, Facebook assigns a new form ID. You must reselect it from the dropdown menu.

Select the Facebook Page connected to your lead form. If you cannot see your form, find the [Facebook Page ID](https://www.facebook.com/help/1503421039731588) and set it as a [custom value](https://help.zapier.com/hc/en-us/articles/8496241696141-Add-custom-values-to-dropdown-menu-fields-in-Zaps).

Select the form associated with your Facebook Page. If you select “Default (Any Form)” you must grant [sufficient permissions](https://help.zapier.com/hc/en-us/articles/8496040397965-What-permissions-do-I-need-to-use-Facebook-Lead-Ads-with-Zapier) to all forms associated with the Facebook Page.

**Recommended next step:** See the full impact of your Facebook Lead Ads with one more Zap. [Send CRM conversion events to Facebook](https://zapier.com/apps/facebook-conversions/integrations/utm_campaign=fbla_zap_editor&utm_medium=in-app) to track true ROI—online or offline.

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

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KickoffLabs allows you to create giveaway campaigns in minutes!

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Unbounce is a landing page platform that helps you convert more visitors into leads, sales, and customers. Unbounce Conversion Intelligence™ is AI powered-functionality that works with your marketing intuition to ensure the best campaign performance every time.

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Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

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RFC3339 format if not provided, current time will be used. Example: 2021-07-25T21:45:38Z

For custom events you can leave it empty.

Check event documentation to find what version you need to specify for each [predefined event](https://api-docs.omnisend.com/reference/events-overview).

Add the event properties you want to use for automation/segmentation.

Note: If you fill in this section, leave the *Event properties - basic* blank. [Learn more about advanced event properties](https://api-docs.omnisend.com/reference/events-overview)

Contact identifier for which event is created (email, phone or id is required)

If email subscription status is not known, leave empty. Possible values:

"subscribed" - Contact is subscribed

"unsubscribed" - Contact has unsubscribed

"nonSubscribed" - Contact's status is unknown (contact hasn't subscribed or unsubscribed yet)

RFC3339 format if not provided, current time will be used. Example: 2021-07-25T21:45:38Z

If contact email subscription status is "subscribed" or "unsubscribed" date used to indicate when contact made this action.

If SMS subscription status is not known, leave empty. Possible values:

"subscribed" - Contact is subscribed

"unsubscribed" - Contact has unsubscribed

"nonSubscribed" - Contact's status is unknown (contact hasn't subscribed or unsubscribed yet)

RFC3339 format if not provided, current time will be used. Example: 2021-07-25T21:45:38Z

If contact SMS subscription status is "subscribed" or "unsubscribed" date used to indicate when contact made this action.

Email is required if Phone Number is not provided.

Phone Number is required if Email is not provided.

Can be:

- -subscribed - Contact is subscribed (default)
- -unsubscribed - Contact has unsubscribed
- -nonSubscribed - Contact's status is unknown (contact hasn't subscribed or unsubscribed yet)
- -removed (**DEPRECATED**) - Contact was removed by system (bounced emails, etc.) or administrator.

If empty - will be pre-filled with current date.

We strongly recommend to add at least one tag so you could separate among all contacts, i.e.  *source: mailchimp*. 
Enter one tag per input. Press '+' button to add more tags.

Contacts creation date, [ISO 8601](https://en.wikipedia.org/wiki/ISO_8601) format. (example: 2017-05-30T14:11:12Z).

ISO 3166-1 alpha-2 (2 letter) country codes. More info [here](https://developers.omnisend.com/guides/iso-country-codes).

Contact's gender. Can be: **m** - male, **f** - female.

[ISO 8601](https://en.wikipedia.org/wiki/ISO_8601) format.

Opt-in IP address in ipv4 or ipv6 format. Opt-In Date is required if this field is passed.

Enter custom properties name and select field so that values would be assigned.

**Name restrictions**:

- * Can contain only Latin characters, numbers, "_" (underscore) sign
- * Name is case sensitive
- * Max name length - 128 symbols. Bellow entered custom properties name will be filled after predefined "zapier\_", i.e. zapier\_[YOUR_ENTERED_PROPERTIES_NAME]. So you have 122 symbols left.

**Value restrictions**:

- * String max length - 2048 characters
- * List and object types are not supported
- * Floats are rounded to 6 digits precision.

Read more [here](https://api-docs.omnisend.com/v3/contacts/custom-properties).

Send welcome email (will be sent only if welcome workflow is turned on) or not.
Default value - true.

Select custom event to be triggered. [Create custom events](https://support.omnisend.com/api-documentation/custom-events) in an Omnisend App, if you haven't done that yet.

Enter for which contact (subscriber) this custom event should be triggered.

Enter custom field system name and select its value. `fields` is an object with your defined ([in Omnisend app](https://support.omnisend.com/api-documentation/custom-events)) keys and values with predefined corresponding types. Custom fields can contain any information needed on automated emails.

Omnisend is a marketing automation platform built for growing ecommerce businesses that have graduated their basic email marketing tools.

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Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

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Automate your marketing efforts with this powerful setup which connects Facebook Lead Ads and Omnisend. Each time a new lead is captured on your Facebook Lead Ads, it immediately creates a new subscriber on Omnisend. This workflow efficiently saves time and ensures all your leads are quickly converted into subscribers, refining your email marketing strategy.

Facebook Lead Ads + Omnisend

Create subscribers in Omnisend from new leads in Facebook Lead Ads

Supported triggers and actions

New Lead

Create Subscriber

Send Customer Event

About Facebook Lead Ads

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