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Facebook Conversions + Google Analytics 4

Send new Google Analytics 4 conversion events as lead events in Facebook Conversions

Elevate your marketing strategy with this streamlined workflow. When a new conversion event is captured in Google Analytics 4, it instantly drives a lead event in the Facebook Conversions app. This seamless connection enables you to enhance your targeting, improve advertising relevance, and maximize your return on ad spend. Propel your business forward by harnessing the power of real-time data exchange between Google Analytics 4 and Facebook Conversions.

Elevate your marketing strategy with this streamlined workflow. When a new conversion event is captured in Google Analytics 4, it instantly drives a lead event in the Facebook Conversions app. This seamless connection enables you to enhance your targeting, improve advertising relevance, and maximize your return on ad spend. Propel your business forward by harnessing the power of real-time data exchange between Google Analytics 4 and Facebook Conversions.

  1. When this happens...
    Google Analytics 4Google Analytics 4
    New Conversion Event

    Triggers when a new conversion event is created.

    TriggerScheduled
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Lead Event

    Publish lead events to Conversions API

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Google Analytics 4 triggers, actions, and search

    New Conversion Event

    Triggers when a new conversion event is created.

    Trigger
    Scheduled
    Try It
    • Measurement Display NameRequired

    Action
    Write
  • Google Analytics 4 triggers, actions, and search

    Send Measurement Events for an Application

    Send Measurement Events for given application.

    Action
    Write
  • Google Analytics 4 triggers, actions, and search

    Find Conversion

    Finds a conversion based on id.

    Action
    Search
    • Event NameRequired

    Action
    Write
    • Report Start DateRequired

    • Report End DateRequired

    • Date NameRequired

    • Dimension

    • Comparison

    • Value

    • Metric

    • Comparison

    • Value

    • Offset

    • Limit

    • Currency

    • Keep empty rows

    • Return property quota

    Action
    Write
    • Api Docs Info

    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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Related categories

  • Ads & Conversion
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google-analytics-4 logo

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

Related categories