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Customer Story — Toyota of Orlando

Customer Story — Toyota of Orlando

How Toyota of Orlando uses AI and automation to keep sales running—through outages and beyond

logotipo Laudable

Leads processed 

4k - 5k

Zapier automates the intake and routing of thousands of monthly leads across departments, ensuring no sales opportunities are lost and teams can respond faster.

Time saved weekly

20+ hrs

Automation eliminates repetitive tasks across teams, saving over 20 hours weekly, freeing staff to focus on high-impact, revenue-driving work.

Lead records managed

30,000+

Zapier Tables centralizes and manages over 30,000 structured lead records, giving teams a reliable single source of truth and improving data accuracy.

Tamanho da empresa

500+

Indústria

Automotive


Sobre

Toyota of Orlando and Toyota of Clermont are high-volume car dealerships serving Central Florida with internet-driven sales and service operations.

“The CDK outage was a disaster, but with Zapier, we never missed a step.”

— Spencer Siviglia, Director of Operations at Toyota of Orlando

Keeping sales moving during a system-wide outage

Desafio

A ransomware attack disabled the dealership’s CRM, leaving sales teams blind to new leads.

Solução

Spencer built a temporary CRM using Zapier, routing incoming leads from Gmail into Asana with structured data.

Resultados

The internet sales department operated without disruption, even during a month-long outage.


Turning emergency workflows into AI-powered infrastructure

Desafio

Toyota of Orlando receives 200+ daily leads in inconsistent formats, making lead routing error-prone and time-consuming.

Solução

Spencer built a 38-step Zap that uses AI to extract, clean, and route leads from multiple sources into Zapier Tables.

Resultados

The system now handles 4,000–5,000 leads per month and stores over 30,000 clean records, requiring no manual input.


Gaining visibility with AI-powered lead insights

Ao combinar 6,000+ integrações com nossos aplicativos "By Zapier", você pode automatizar tudo o que precisa, exatamente como precisa.

Desafio

With thousands of lead entries, identifying patterns and anomalies was time-consuming.

Solução

Spencer created a Zapier Agent to answer questions like “How many leads came in yesterday?” in plain English.

Resultados

Timmy the Table Bot, Spencer's AI Agent, flags issues and saves hours weekly by surfacing trends instantly.

“With Agents, I’m not just automating tasks—I’m getting insights I didn’t even know to look for. They flag when something’s off, answer questions in plain language, and save me hours every week.”

— Spencer Siviglia, Director of Operations at Toyota of Orlando

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